7Cs of Communication Essay Sample

1. CORRECTNESS
Correct communicating is an error-free communicating. At the clip of encoding. if the encoder has comprehensive cognition about the decipherer of message. it makes the communicating easy. The encoder should cognize the position. cognition and educational background of the decipherer. Correctness agencies: ?Use the right degree of linguistic communication

?Correct usage of grammar. spelling and punctuation
?Accuracy in saying facts and figures
Correctness in message helps in edifice assurance

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2. Clarity
Clarity means acquiring the significance of messages accurately form the caput of the transmitter into caput of the receiving system. An equivocal message will non be able to do effectual communicating. When the topic affair is clearly presented communicating becomes effectual. Clarity of communicating can be achieved in following ways:

•Use simple words. Example: usage ‘home’ alternatively of ‘domicile’ . utilize ‘show’ alternatively of ‘demonstrate’ etc. •Use individual words. Example: usage ‘now’ alternatively of ‘at the present time’ . •Use short sentences and paragraphs. Try to maintain mean sentence length within 17 to 20 words. Clarity makes comprehension easier.

3. Completeness

The capable affair of communicating should be complete. It should non be partial or uncomplete message. Complete message contains all necessary facts and information that the readers or receiving systems need to understand. The receiving system should acquire a clear thought about the capable affair. Incomplete message create confusion or misinterpret or annoy the readers or receiving systems.

Check for ‘5 W’ questions- who. what. where. when and why. For illustration. while denoting a meeting. stipulate
I. When the meetin is to be held?
two. Where it is to be held?
three. Why it is to be held?
four. What is to be discussed in the meeting?
v. Who is to go to the meeting?
Completeness brings the coveted response.





4. Conciseness
A message should be every bit short as possible. Concise means stating to sender in a fewest possible words. Your audience doesn’t want to read six sentences when you could pass on your message in three. The reader may experience disturbed in having a long message. Furthermore. concern executives do non hold much clip to travel through a long message. But the necessary information should be given in the message. Achieving concision does non intend to free completeness of message. Eliminate long-winded look. Example: usage now alternatively of ‘at this time’ usage because alternatively of ‘due to the fact that’ etc. Conciseness saves clip.

5. Consideration:

Consideration means that the transmitter prepares every message maintaining the receiving system in head. Here the transmitter should see the jobs. desire. fortunes. emotion. and likely reaction of the reader or receiving system. Consideration demands to set oneself in the topographic point of receiving system while composing a message. •Focus on ‘You’ alternatively of ‘I’ and ‘We’ . Example: usage ‘you will certainly appreciate new price reduction policy’ alternatively of ‘I am certain that new price reduction policy will be attractive to you’ •Avoid insensitive ‘You’ . Example: usage ‘The envelope we receive did non hold a check in it’ alternatively of ‘you failed to envelop your check in the envelop’ . •Emphasize positive and pleasant facts.

•Applying unity and moralss.
Consideration means understanding of human nature.

6. Courtesy
Courteous communicating is friendly. unfastened. and honest. There are no concealed abuses or passive-aggressive tones. Courtesy means non merely believing about receiving system but besides valuing his feelings. Much can be achieved by utilizing polite words and gestures. being appreciative. thoughtful. tactful. and demoing regard to the receiving system. Avoid choler. Courtesy builds good will. Courtesy strengthen dealingss.

7. Concreteness:

Concrete means exactitude. specific. definite or vivid instead than vague or general When your message is concrete. so your audience has a clear image of what you’re stating them. There are inside informations ( but non excessively many! ) and graphic facts. and there’s laserlike focal point. Your message is solid.

Bad Example
See this advertisement transcript:
The Lunchbox Wizard will salvage you clip every twenty-four hours.
A statement like this likely won’t sell many of these merchandises. There’s no passion. no graphic item. nil that creates emotion. and nil that tells people in the audience why they should care. This message isn’t concrete plenty to do a difference. Good Example


How much clip make you pass every twenty-four hours packing your kids’ tiffins? No more! Just take a complete Lunchbox Wizard from your icebox each twenty-four hours to give your childs a healthy tiffin AND hold more clip to play or read with them! This transcript is better because there are graphic images. The audience can visualize passing quality clip with their childs – and what parent could reason with that? And adverting that the merchandise is stored in the icebox explains how the thought is practical. The message has come alive through these inside informations.

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