Advertisement Appeals To Women Essay Research Paper

Ad: Entreaties To Women Essay, Research Paper

Sept. 29, 1998

Entreaties to Women

Most advertizers use different entreaties to make stereotypes about their audiences

because people frequently buy magazines which fit the stereotypes they make about themselves. For

illustration, people who ever read Newsweek are largely people who are at work, who are

economically stable, and who are interested in the universe state of affairs. On the other manus, the

audiences of Shape are largely immature adult females who are interested in cut downing their weights or

determining up. In Jib Fowles & # 8217 ; essay, & # 8220 ; Advertising & # 8217 ; s Fifteen Basic Appeals, & # 8221 ; he discusses the

15 emotional entreaties that are frequently seen in many advertizements. To confirm his

predications of advertizement, I focused on a specific magazine, Cosmopolitan, and checked if

I could find the stereotypes the advertizers make about audiences by using entreaties he

had listed.

After analysing 10 ads from Cosmopolitan, I realized that there were two common

entreaties in most of the 10 ads: sexual, and liberty. First, allow & # 8217 ; s expression at the three ads about

different aromas, & # 8220 ; Splendor, & # 8221 ; & # 8220 ; Dazzling, & # 8221 ; and & # 8220 ; True Love. & # 8221 ; Both the ads of & # 8220 ; Splendor & # 8221 ; and

& # 8220 ; Dazzling & # 8221 ; have adult females clad in strap frocks and held by work forces. The exposure of & # 8220 ; Dazzling & # 8221 ;

shows a adult female in black party frock, dancing with a adult male in dinner jacket. Following to her dazzling smiling

is the word, & # 8216 ; Dazzling, & # 8217 ; and the two aroma bottles. In the ad of & # 8220 ; Splendor, & # 8221 ; a immature,

attractive, light-haired adult female with her left arm around a adult male & # 8217 ; s cervix is about to snog him. Its transcript

reads & # 8216 ; A aroma Sensation, & # 8217 ; & # 8216 ; A Sparkling Love Story, & # 8217 ; and & # 8216 ; Wonderfully Romantic. & # 8217 ; These

ads certainly involve sexual entreaties because it is obvious that the advertizers are seeking to do

the adult females look every bit feminine as possible by holding them expose their tegument and embrace their

work forces. Besides, the transcripts of & # 8220 ; Splendor & # 8221 ; bring audiences & # 8217 ; attending by appealing to their yearning for

love affair and fondnesss. The ad of & # 8220 ; True Love & # 8221 ; besides entreaties to gender by demoing a

adult female with a drowsing look in a lying down

place.

The 2nd entreaty I found is the demand for liberty, the demand to recognition the ego. The

three ads about adult females & # 8217 ; s suits, glasswork, and makeups are great illustrations. An ad of

adult females & # 8217 ; s suit has five adult females in five different grey suits who look competent. The gimmick phrase

says, & # 8217 ; Let & # 8217 ; em cognize who you are. & # 8217 ; The other ad of glasswork shows a beautiful white adult female

in a white blouse with spectacless. She has her blond hair put up, and she is reading a paper. The

transcript on the upper left corner reads, & # 8216 ; Endless Possibilities. & # 8217 ; The 3rd ad of Maybelline & # 8217 ; s

foundation bar besides has a white adult female have oning white blouse with her hair up. All of these

three ads have adult females who look aspired, rational, and independent. These ads work stoppage

adult females & # 8217 ; s strong demand to go the manner they want, and to back themselves.

These entreaties are effectual in carrying adult females to purchase the merchandises by giving adult females

semblances that they will look & # 8216 ; sexy & # 8217 ; or & # 8216 ; independent & # 8217 ; merely like the adult females in the ads if they buy

the merchandises.

By happening the entreaties advertizers use, one can state how the advertizers view the

audiences. Women normally buy perfume to add to their appeal and assurance. Particularly,

adult females who are physically matured are easy attracted to sexual entreaties as advertizers intend

because such adult females consciously fear the attenuation of their sexual glamor as they age. Besides,

adult females at work or adult females who want to work strongly seek independency because adult females are

normally oppressed by the society, for the stereotypes about adult females that they are incapable have

non wholly been removed. To subvert such false premises about adult females, many want

to turn out to themselves and to the society that she is aspired, and she has abilities to cover with

things. With such adult females & # 8217 ; s inclinations in head, the advertizers of the magazine, Cosmopolitan,

are pigeonholing about their audiences that they are immature adult females of age 20 & # 8217 ; s to early

40 & # 8217 ; s who are populating in metropoliss, who are interested in relationships with work forces, and who are

seeking to be looked as independent adult females.

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