Advertising Essay Research Paper My Advertising Campaign
Ad Essay, Research Paper
My Ad Campaign is on the new 2002 Chevy Avalanche. Although this vehicle will non be available to purchase until the spring of 2001, I am positive that we have a good merchandise. Some of the strengths of the avalanche are name acknowledgment, proficient eyeglasses and its versatility. With the name Chevy on any vehicle you are about guaranteed that the merchandise will be of really high quality, lastingness, and will last a long clip. Some of the proficient eyeglasses that are strengths are The Chevy Vortec 5300 V8 engine with a peak HP of 265 Equus caballuss and 320 ft.-lbs. of torsion, IFS forepart suspension, A five nexus rear suspension, autotrac automatic four wheel thrust system, dent and rust cogent evidence tailboard, and the capableness to hale up to 8300 pound. The strength of versatility is displayed with the four-door cab systems that can comfortably sit up to six grownups. The Avalanche besides includes a midgate system. A midgate Acts of the Apostless as a 2nd tailboard located between the bed of the vehicle and the cab. The midgate allows for the Five pes three inch bed to turn into an eight pes one inch bed. To change over the bed you besides have to take the rear window and turn up down the back seats. Another strength is the difficult tonneau screen that covers the bed. It will protect any thing you put in your bed from bad conditions. The tonneau screen besides has a bang-up top box storage compartment with five three-dimensional pess of infinite, and a lading box that will work as a drink holder, fish holder, or boggy boots compartment.
The lone weaknesses that I can believe of are the monetary value and the new merchandise label. Although the monetary value is expected to be between $ 30,000 and $ 35,000, my clearly defined mark market will be able to afford it. The fact that it is a new merchandise might be a failing, but I am certain that the name acknowledgment will assist it acquire to the growing phase.
The most alone consumer benefit is that you can utilize it as a pickup or an SUV. This vehicle can hale your whole household, and besides draw stuffs up to eight pess long, and up to 8300 pound. Another benefit is its versatility. Besides, with my merchandise, the consumers will hold assurance and security because of trade name name.
This is decidedly a good value sing that full size extended cab trucks are priced between $ 28,000 and $ 35,000, and a full size SUV can be between $ 32,000 and $ 50,000. My merchandise offers a combination of a full size truck, and a full size SUV for less money.
Adequate distribution channels will be really easy made available. The Avalanche can be distributed with the other Chevy vehicles to traders all over the U.S.
My mark market are Males between the ages of 30 and 45, married with kids, educated, in-between to upper-class, white collar workers, loves the out-of-doorss, but besides likes luxury. This is decidedly a important market. These people are decidedly heavy users of the pickup truck and SUV market. The job that my merchandise solves for possible purchasers is that it can move as a luxury vehicle, a hunting vehicle, and a household vehic
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Although all full size trucks and SUVs could be considered a rival, I feel that the lone competition we will hold will be from the Ford Explorer Sport Trac, and the Nissan Frontier. I feel that both of the rivals selling schemes are target market and trade name trueness. Through researching my competition, I found that their mark markets are work forces between 25 and 35 that are married, and at least one kid. Although both of my rivals vehicles are less money than mine, I don? t think they can vie with my merchandise. The failings of the Ford are that it merely seats five people, it merely has a V6 engine, and the bed length is hardly over four and a half pess. The failings of the Nissan are that it besides merely seats five people, it besides has a bed that is hardly over three and a half pess, and it is besides merely available in a V6. Neither of these two vehicles can hale over 5,000 pounds. The lone strengths of these vehicles are that they both have four doors and are four wheel thrust like my merchandise. Besides their monetary values and handiness might be strengths. Both are presently available. The Explorer athletics Trac costs between $ 21,665 and $ 24,435, and the Nissan Frontier costs between $ 20,410 and $ 22,790.
The originative aims and scheme were clearly defined in my unwritten presentation. They both will appeal to and pull my specific mark market. The similarity in both the verbal and the ocular were that this vehicle could be used as a epicurean SUV or a rugged pickup. Certain phrases that I used in both ads were? The Ultimate Utility Vehicle, ? and? Pickup or SUV? You Decide. ?
The media I chose to utilize were a print ad and a commercial. I chose the print ad so I can inform and educate possible purchasers of my merchandise in a specialised magazine where I know my mark market will be reached. Another ground I chose a print ad is the quality of print versus a newspaper. The ground I chose to make a commercial is so that this merchandise can be introduced in a originative manner, and besides so I can remind people of the quality of Chevy merchandises. I chose Television over wireless because sometimes it is difficult to make a specific market on the wireless and a batch of people either alteration Stationss during commercials, or the image they receive may be wholly different than the existent image. The Media agenda will be in Field and Stream and Outdoors Magazines. I will publicize to a great extent during the first twosome of months of the debut phase, and so decelerate down during the growing phase. The other portion of the media agenda will be on ESPN on Sunday forenoons between 7:30 a.m. and 11:30 a.m. The plans that run on ESPN during these hours are all hunting, fishing, and out-of-doorss shows.
The three extra promotional support I plan to utilize are ; If you test drive an Avalanche you will have a gift certification to Dick? s featuring goods, If you buy an Avalanche you can either take between a discount and a low involvement rate, and eventually the large promo, If you buy an Avalanche you will be registered to win a dream hunting and fishing expedition.
