Atlantic Computer: A Bundle of Pricing Options Essay Sample
The Atlantic Computer instance is one in which we are asked to propose a monetary value for the Tronn waiters and PESA package tool. specifically for the model client. DayTraderJournal. com. In order to do any determinations we must retrieve that any scheme we use shows the added benefits of the package. is easy to explicate. and is a competitory pricing scheme. The first determination that needed to be made was whether the PESA package tool should be sold individually or it should be given away with the waiter. Through a pros and cons analysis. I decided that it is more good for the company to sell the package individually. which allows us to extinguish the position quo scheme. ( Refer to Appendix A ) Indeed this would make some obstructions for the gross revenues squad. as they would hold to force the value propositions of the package. As the caput of the waiter section stated. “the cardinal … [ to ] success is traveling to be our ability to sell the waiter with our new package tool. ” Therefore whatever monetary value scheme is used it was must demo the value of the PESA package. and how it allows the waiter to execute up to four times faster. The other standards that comes into inquiry now is the fact that the scheme that is eventually picked must be easy to sell.
The benefits must be obvious and the monetary value demands to be competitory. Through the instance we know that the Zink sells for about $ 1. 700. and our current is merely $ 300 more. However. if we follow the competition based pricing. $ 3. 400. it would be hard to demo consumers the added benefits. as the monetary value is relatively so high. Furthermore the value usage pricing is hard to explicate to the consumer. as many may be weary that they will stop up paying supernumeraries for something that in practicality habit provide them the nest eggs that are proposed. Therefore even though it does ensue in higher gross it isn’t a feasible solution. It could be argued that the gross revenues squad can try to demo that ownership costs are low. nevertheless our model consumer besides wants to minimise acquisition costs. Therefore we can extinguish the competition based pricing and value in usage pricing scheme.
Finally we are left with the cost plus pricing scheme. which gives a monetary value of $ 2. 866. 50. This is the most optimum solution as this method is easy to explicate to the consumer. it allows the company to demo the added benefits of the package and it is a competitory monetary value scheme. Furthermore as the client profile shows. this mark market wants to first minimize acquisition costs and so minimise the ownership costs. both of which go manus in manus. When seeking to do the sells our employees should guarantee that they discuss the added benefits of the package. in footings of both the lessening of acquisition costs and the ownership costs. In footings qualitative grounds. I feel that this method allows the company to reassign partial costs of development to the consumer. Furthermore as the breakeven analysis shows. it is sensible to accomplish 1505 gross revenues. ( Refer to Appendix B ) In decision the best pricing scheme is the cost plus scheme.
