Belisinnie Fast Food Holdings Essay Sample

Belisinnie Fast Food Holdings Sdn. Bhd. is owned by Mr. Razali Raja Jamaluddin. The proprietor started a franchise Burger stall called the Long Burger. It started out as a stall in Johor but now has reached throughout the Malaysia. It has grown so fast because of the low franchising fee needed to franchise the stall. The Burger stall construct is considered as easy to entree and besides cheaper than the fast nutrient eating houses. Unlike the bigger rival like McDonalds. the stall are non located inside a shopping promenade or even in store tonss hence franchising the trade name is much easier and cheaper to keep for people to franchise it. Fancy machinery is besides non needed for the devising of the fast nutrient and besides portable for the staff to pack the tools when they are non needed. Young aspirant are welcome and promote to franchise it harmonizing to Mr. Razali with a little franchising fee.

Even though there are many rivals in the streets. Long Burger has made its name through its quality cheque by the proprietor of the company. Apart from the normal beef Burger or poulet Burger provided by the other rivals. the Long Burger besides provides cuneuss. french friess and nuggets in its bill of fare. Other than that. there are assorted type of alien Burgers provided by Long Burger such as the coney Burger. lamb Burger and ostrich Burger. To do it more particular. they have their ain particular Burger offered called the Burger Ole. Burger Euro. Burger Samba and Burger Vivo. The four particular Burgers use a particular mayonnaise sauce created merely for the Burger. The particular sauce is non available to public or any other Burger stall other than the Long Burger.