Marketing Products Essay Sample
1. Discourse the type of merchandise the company will offer and place its primary features.
Late Night Wings and Things’ merchandise offering will include nutrient. sweet and drinks. The concise bill of fare points include fish. poulet. french friess. a sweet and drinks. offered in combo baskets and ala menu. The lily-livered choices will include whole wings. buffalo/sweet-hot. lemon Piper nigrum and ranch wings. The fish choices will include Tilapia. catfish and whiting. Gallic french friess or sweet murphy french friess will be the exclusive side point to travel with the other main courses. The methods of readying for the points will be both deep fried and oven-baked. The primary common features of the merchandise are that they are fresh. made to order. robustly seasoned. moderately priced psyche nutrient. that serves a delicious option to Wendy’s. Taco Bell and McDonald’s. 2. Discourse the service constituent of the merchandise and how it will be used to heighten the merchandise.
One of the primary service constituents of Late Night Wings & A ; Thingss are the hours of operation. By offering drawn-out hours. Late Night Wings & A ; Things will rapidly go the first idea and first halt to fulfill tardily dark cravings with down place good comfort nutrients. Another of import service constituent of LNW & A ; T will be our vicinity. Late Night Wings & A ; Things will be strategically located within a 1 mile radius of any major interstate issue while still be readily accessible by the community occupants in which the eating house will function. The combination of convenience and handiness will put our restaurant above the typical fast nutrient eating house thrust in manner that closes after a peculiar clip. Last. another really of import service constituent will be our really competitory pricing. At Late Night Wings & A ; Things. we made certain to buy the best choices of domestic fowl & A ; meat at the best sweeping costs. every bit good as purchase fresh fruits and veggies from local agriculturists in order to monetary value our dishes at highly low-cost monetary values. It is really of import to LNW & A ; T that a household be able to dine together without worrying about absorbent monetary values.
3. Explain how the merchandise could be expanded to a merchandise line. and the deepness and comprehensiveness of the line.
The merchandise could be expanded to a merchandise line by more than one point being offered. The comprehensiveness and deepness of the Late Night Wings and Things merchandise line would be as follows:
4. Determine how the nucleus concern may alter in response to industry or market alterations.
By Leon Stafford
The Atlanta Journal-Constitution
Business is looking up for tube Atlanta eating houses.
Same shop gross revenues were up 4. 7 per centum in the 4th one-fourth of 2011 over the same period in 2010. harmonizing to NetFinancials. an Atlanta company that offers revenue enhancement and accounting services for eating house companies. For the full twelvemonth. tube eating houses saw a 6. 25 per centum rise compared to 2010. The 4th one-fourth 2011 growing. nevertheless. was slower than the uptick during the first three quarters. when gross revenues increased 5. 3 per centum. 7. 2 per centum and 6. 4 per centum severally compared to 2010. “Though consumers faced dashing economic concerns in 2011. Atlanta’s eating houses managed to post impressive gross revenues additions. ” said Robert Wagner. NetFinancials president. “It is singular that about 90 per centum of Atlanta eating houses we surveyed revealed positive gross revenues additions in 2011. Clearly the industry is as vibrant and relevant as of all time and. we think. poised for solid growing in 2012. ” Some of the gross revenues betterments have come from higher bill of fare monetary values as eating houses. confronting higher trade goods costs. have passed on the additions. But operators been untalkative to raise monetary values excessively much to avoid put on the lining losing clients.
NetFinancials surveyed 71 independent tube Atlanta eating houses for the study. Of those. 78 per centum had positive gross revenues increases in the 4th one-fourth of 2011 while 22 per centum saw their Numberss fall. One-fourth of those with gross revenues additions reported double-digit additions in the 4th one-fourth. Entire gross revenues volume for the 4th one-fourth was about $ 39 million and $ 152 million for the twelvemonth. Restaurant operators said the improved gross revenues were a consequence of more clients and larger cheque norms. Wagner said. The rush was felt across all sectors — fast-casual. insouciant and all right dining. Karen Bremer. executive manager of the Georgia Restaurant Association. said restauranter that she has spoken with are carefully optimistic about the Numberss. While they are pleased to see more pes traffic and bigger grosss. they remain concerned about the possible impact that continued problems in Europe and the presidential race could hold on the economic system every bit good as customers’
5. Support your selling program with at least two ( 2 ) mention beginnings that discuss the nature of the merchandise.