Marketing Taxonomy Essay Sample

1. Market Research – “eyes and ears of the firm”
a. Data
B. Target Market
c. Demographics
d. Quantitative
e. Who/What/When/Where

2. Consumer Behavior – “mind of the buyer”
a. Psychographics
b. Qualitative
c. Why

3. Merchandise Adjustment/ Product Management
a. Form public-service corporation
B. Brand
c. Price
d. Package
e. Position – projected/received “the product’s personality”

4. Distribution/Channel – “arms and legs of the firm/management of clip and topographic point utility” a. Jobbers and retail merchants live here

5. Promotion/Communication – “voice of the firm”
a. Ad lives here
6. Retailing/Transaction – “in-store activities”
a. Retailing Mix

6-1. Location Analysis ( Target Market Selection ) – “where/who” a. Players
I. Food
a. Convenience Shops
B. Supermarket
c. Super Shop
d. Super Center
e. Hyper Market
f. Warehouse Clubs
two. General Merchandise
three. Service
four. Non Store

6-2. Consumer Behavior ( Store Selection ) – “mind of the buyer”

6-3. Merchandise Management – “heartbeat of the store” a. Retailing Functions
I. Assortment Development
two. Breaking Bulk
three. Keeping Inventory
four. Supplying Service
6-4. Distribution/SCM ( Supply Chain Management ) – “arms and legs of the store/ direction of clip and topographic point utility” 6-5. Retail Promotion/Communication Mix – “voice of the store” 6-6. Shop Management/More Retailing – “in-store operations” 6-7. Service – “ensuring satisfaction”

6-8. Retail Strategy – “brains of the store/chain”

7. Post-Transaction Activities – “ensuring satisfaction” a. Servicing
B. Merchandise Guarantees
8. Market Strategy – “brains of the firm”
a. Upper direction lives here