Target Market Essay Sample

The company I have chosen is home terminal and the merchandise is organic nutrient being sold in the shops. The mark market for these merchandises will be “well being consumers” . These “well being consumers” are people in the age bracket of 18 to 65 in the New York and are taking for a healthy life style. The prevalence of fleshiness has become a world-wide concern particularly with many states duplicating their rates of fleshiness in the past 20 old ages. Reported outlooks indicate the figure of fleshy people is set to steadily lift through to 2025. This is why the figure of good being consumers is still on the rise in the following few old ages.

Another of import factor in the addition of wellness consumers are the aging population. In fact.Business Penetrations( 2003 ) reported that older consumers are going an of import consumer section of wellness merchandises for the undermentioned grounds:

Furthermore. the ageing population is likely to be high consumers of merchandises that alleviate or prevent complaints associated with ageing such as osteoporosis and bosom disease for illustration. However. well-being is besides associated with nutrient safety. external beauty and mental wellness. These issues concern people of all age groups and both genders. Wellbeing is more about a lifestyle pick than being aligned with one specific demographic profile.

Another thing that wellbeing consumers are following is an progressively moralistic attack to buy determinations. In this respect. Home terminals do truly hold a broad mark market that is systematically turning.

Mentions

Business Insights. The Health Food And Drinks Outlook To 2006: Consumer Insight. Market Dynamics & A ; NPD. London: Business Insights Ltd. . January 2003.