The Secret of Apple Stores: Retail Experience Essay Sample

Any successful company has a set of factors that get it to a degree that other companies aim to be at. This company has non merely flourished in planing the best nomadic smartphone French telephones. but other manus held and personal computing machine devices that have changed the universe. The company’s success is besides associated with its direction and leading which has promoted its public image and individuality. The direction. employees and clients. exhibit a manner and behaviour that has come to be known as the ‘Apple lifestyle effect’ ( Coget. 2011 ) . Apple’s retail architecture is something that keeps clients bivouacing at the shop foreparts waiting for a new merchandise launch. Loyalty is one factor that has kept the company traveling all the old ages.

Apple’s Retail Shopping Experience

Harmonizing to Coget 2011. it is clear that the merchandises and services that Apple offers ever keeps the clients loyal. On the contrary. it is more than the merchandise given the high rates that the merchandises are sold at in the retail market. Apple staff and direction have come up with highly attractive ways of maintaining clients glued to their merchandises and services. The minute one enters an Apple shop he/she experiences the Apple retail consequence ( Coget. 2011 ) . The shops are attractively organized and arranged to give the clients an ample shopping clip and infinite to travel about. The employees and staff are all relaxed and enthusiastic to function the clients. They ever greet the clients with a batch of enthusiasm and smilings doing them experience appreciated.

Furthermore. they are dressed in colourful apple t-shits that bring the temper of a existent exciting life style ( Coget. 2011 ) . They are all genuinely connected to the trade name and their company. Hafner 2007 besides emphasizes the huge success that Apple has acquired through its retail shops. It is like one time the clients are in the shops they forget that they are shopping and experience as if they are at an event. Apple pays a batch of attending on its service bringing and maintaining it clients happy and portion of the experience. The retail shops contribute to 20 % of the net incomes that Apple gets. and the growing still continues. Making client trueness and keeping to maintain it is a factor that Apple has perfected compared to its rivals who are seeking to calculate out how to acquire at that place ( Hafner. 2007 ) .

Great Leadership at Apple Stores

Stakeholders ever give a batch of force per unit area to retail merchants necessitating them to demo impressive public presentation in their work and production. Performance can non merely be derived from employees being overworked to accomplish an organisational end. It is much clear that an ‘organizational identification’ contributes to public presentation of the employees ( Lichtenstein. Netemeyer & A ; Maxham. 2010 ) . Employees who are associated with direction and organisational high individuality perform to maintain up with the individuality. This is because with clip they besides get organisational individuality. In add-on. organisational individuality is spread to clients and staff because it is as a consequence of inspirational leading. Any organisation with model leaders is likely to be successful ( Lichtenstein. Netemeyer & A ; Maxham. 2010 ) .

Apple is one of these organisations through Steve occupations whose return brought tremendous success to apple which was about lost when he resigned ( Coget 2011 ) . Innovativeness. design and distinction schemes were all inspired by Steve occupations the apple co-founder and main executive officer. Many of the clients are loyal to apple because of the narrative of how Steve occupations started it and his history. It could be that the jobs and unwellness he faced brought approximately more clients due to sympathy. The engineering partisans are fiends of iPad. iPhone and iPod because of all the beauty of its creative activity and the leader behind the radical appliances.

Apple Innovativeness and Design

Apple’s gets recognition for advanced thoughts and designs that come with its packaging and creative activity of all the appliances that other companies imitate. It is besides renowned for the designer that is seen in the shops that the company owns around the universe. Harmonizing to Stewart 2011. Steve Jobs has worked with the designers to make constructions and designs that carry the image and trade name of Apple. He paid a batch of accent on all the little inside informations on design. characteristics. colourss. stuffs and other facets to make an image for his company ( Stewart. 2011 ) .

It is clear that there are no other trade names and companies that lay a batch of accent on item to make trade name images that reflect on the company ideals and trade name designs. Apple’s designer ever stands out from the remainder of its rivals. For illustration. the Shanghai shop is a glass cylinder and the Fifth Avenue in Manhattan is a glass regular hexahedron. This shows the typical designs of Apple shops. which feature a batch of glass. However. the attractive glass shops are non the ground for its success. Some clients or people who visit are non at that place to buy any merchandise but to bask the position and beauty.

Therefore. there are other grounds why Apple is profitable and successful. Apple hires staff who are happy and can smile. The employees are empowered by being paid good and given benefits that have made millionaires from the industry ( Segal. 2012 ) . Apple seeks to enrich client’s life by giving to them what they need. They seek to sell more material than merely what clients want and to observe diverseness by traveling out to other markets where different people want to utilize their merchandises. The company teaches clients something they ne’er knew they could larn therefore. client trueness. Appealing to the purchasers. making multisensory experiences and selling the merchandises benefits are besides helpful ( Kawasaki. 2012 ) .

Mentions

Coget. J. -F. . ( 2011 ) . The Apple Store Consequence: Does Organizational Identification Trickle Down To Customers? Academy of Management Perspectives. 25. 94-95. Hafner. K. ( 2007. December 27 ) . Inside Apple Stores. A Certain Aura Enchants The Faithful. The New York Times. Retrieved
from. hypertext transfer protocol: //www. nytimes. com/2007/12/27/business/27apple. hypertext markup language Kawasaki. G ( 2012. June 23 ) . 10 Things You Can Learn From the Apple Store. How to Change the World. Retrieved from. hypertext transfer protocol: //blog. guykawasaki. com/2012/04/10-things-you-can-learn-from-the-apple-store. html # ixzz2J3IQGc1S Lichtenstein. D. R. . Netemeyer. R. G. . & A ; Maxham III. J. G. ( 2010 ) . The Relationships among Manager- . Employee- . and Customer-Company Designation: Deductions for Retail Store Financial Performance. Journal of Retailing. 81. 85-93. Elsevier Inc. Segal. D. ( 2012. June 23 ) . Apple’s Retail Army. Long on Loyalty but Short on Pay. The New York Times. Retrieved from hypertext transfer protocol: //www. nytimes. com/2012/06/24/business/apple-store-workers-loyal-but-short-on-pay. html Stewart. J. B. ( 2011. October 15 ) . A Genius of the Storefront. Too. The New York Times. Retrieved from. hypertext transfer protocol: //www. nytimes. com/2011/10/16/business/steve-jobs-a-genius-of-store-design-too. hypertext markup language