Chiquita Bananas Essay Sample
It is evident that Chiquita has made attempts to be socially responsible. Visible through their home page which highlights societal duty. sustainability. invention. and community engagement as it key public schemes. However. collaborating with eco-warriors. societal militants and brotherhoods has come to small help for the international Banana provider. While seeking to better their societal repute. Chiquita’s competition has been outselling their merchandise to retail merchants ; retail merchants are non acknowledging Chiquita’s attempts as being good to their shop. Chiquita can prosecute in corporate societal duty ( CSR ) and recognize benefits. nevertheless they must re-conceive their values and what it means to be socially responsible.
Part of the job is Chiquita was non founded on the societal duty they promote today. They openly admitted to paying protection money to Columbian paramilitary environing it’s plantations ; showing they operated plantations that wittingly placed employees in a hostile environment. Further they were back uping a terrorist group in the procedure. They have late bolted-on a repute constructing scheme of going a more environmentally and socially friendly organisation. The job is. Chiquita is a sweeping company which relies on its retail merchants to purchase and administer their merchandises. The retail merchants seem to take no head in Chiquita’s green-movement attempts and go on to buy the less eco-friendly rival trade names. Possibly if Chiquita were to contract their range of how they are positively impacting their environment they would be able to pull the attending of retail merchants. Alternatively of subscribing understandings with societal militants as an effort to be viewed better. they could put specific ends they would wish to run into throughout the organisation. These ends should be straight related to their concern theoretical account as opposed to after-thoughts. Making so would give employees at all degrees a end to work towards. context in which to comprehend the ends. and an overall better apprehension of precisely how Chiquita can construct their repute while carry oning their mundane concern.
In Chiquita’s attempts to be viewed as a socially responsible organisation they have cast aside the demands of their stakeholders and alternatively focused their attempts on delighting environmental and societal militants. By holding to avoid Canadian oil ( which is some of the cleanest oil in the universe ) . Chiquita has strayed from it’s organisational ends to the discouragement of its stockholders as good the unexpected revenge of oil. pro-business anterooms and Canadians who rely on the oil industry for occupations and clean oil. This determination cost Chiquita 1000000s of dollars in grosss and demonstrated non merely hapless judgement of top direction in the company. but besides a deficiency of regard for the ethical and environmental attempts Canada has placed in its pitch littorals. If Chiquita was per se socially responsible from their concern theoretical account to their lowest degree employees they would non hold made such an uninformed determination that would catch so much back-lash in their industry. Chiquita expected fiscal wagess through a higher repute which they tried to accomplish through winning the worship of societal lobbyists. Alternatively they should hold looked at Comm4321 Final – Nolan Hanson
the options to utilizing Canadian oil and decided whether it fit into their concern theoretical account in manner that it would convey value to all of its stakeholders. It would look by avoiding Canadian oil. Chiquita will alternatively back up either OPEC struggle oil or an international option. both of which appear to be less desirable than Canadian oil which boasts an first-class ethical and environmental record ( Ellerton. J. 2012 ) .
A new field of survey has late emerged know as common shared value ( CSV ) . CSV could assist Chiquita refocus their CSR attempts in a manner that would add social. environmental. and economic value to its organisation ; to make so they must redefine their intent as an organisation. If you look through their site. it seems their intent is to better universe nutrition. If they merely expanded this thought to state. bettering universe nutrition by globally presenting wholesome nutrients in an environmentally and socially sustainable mode. they would be puting a more straightforward model of how their operations and repute edifice schemes are to continue. In making so. they would non necessitate to merchandise economic addition for CSR enterprises. Alternatively Chiquita would be regarded as being socially and environmentally responsible through they everyday procedures of making concern.
Chiquita is per se socially responsible. they bring natural. healthy nutrients. to people across the Earth. By stressing their accomplishments in providing healthy nutrient. they would set up a repute scheme that is constitutional to their attack in carry oning concern. Bananas need hot climes to turn and are one of the most widely consumed nutrients in the universe ( Workman. 2006 ) . With this in head. another option they may see is bettering their supply concatenation. As we know bananas are of course packaged so at that place isn’t much Chiquita can make in footings of packaging decrease. They can nevertheless implement systems and potentially schools that help increase the productiveness of the plantations that supply their merchandise. By educating the workers of these plantations. non merely will Chiquita recognize lower production costs. they will besides make economic value for these plantations every bit good as contribute to the improvement of the lives of the persons who work at these plantations. This is merely one illustration of how to make shared value that has been successfully implemented by a company similar to Chiquita. Nestle ( Nestle . 2012 ) .
In decision. Chiquita has made the right determination by seeking to be perceived as socially responsible. they have merely gone about it the incorrect manner. If they are able to refocus their schemes so that they accomplish societal intents ( conveying alimentary nutrient to consumers around the universe ) as a vehicle for accomplishing economic value. they will be able to construct their repute into their concern theoretical account. When societal duty becomes intrinsic in Chiquita’s intent. they will no longer experience obliged to adhere to the wants of anti-oil lobbyist groups. They can experience secure in their repute as a healthy nutrient supplier. Once this is achieved. Chiquita can go on it’s success by bettering the efficiency of their supply concatenation. consequentially maximising both societal and economic demands.
Plants Cited
Workman. D. ( 2006. November 1 ) . Top 10 banana states. Retrieved from hypertext transfer protocol: //suite101. com/article/ top-ten-banana-countries-a8403 Nestle . ( 2012. November 05 ) . Nestle announces victor of making shared value award. Retrieved from hypertext transfer protocol: //www. nestle. com/Media/NewsAndFeatures/Pages/CSV-Prize-2012. aspx CBCNews squad. ( 2011. December 20 ) . Will you boycott chiquita bananas over its oilsands stance? . Retrieved from
