Electrolux Case Study Essay Sample
In competitory concern environment of today and the complex function-needs for goods. merchandise assortment is going more of import. Electrolux AB operates as the largest contraption maker in the universe with clients in more than 150 states. The company manufactures a assortment of family contraptions including iceboxs. rinsing machines. dish washers. ovens. vacuity cleaners. Electrolux’s trade name armory includes its namesake. along with Eureka. AEG. Frigidaire. and Kelvinator. among others. In 2001. the house held the taking market place in North America. Europe. Latin America. and Australia. To farther understand the company. we analyzed Electrolux vision about the development of sustainability. Electrolux can do a positive part to sustainable development both through bettering operations efficiency and merchandise design.
They offer a full scope of family contraptions to clients. The company continually works to cut down energy ingestion from merchandises and emanations from mills ; they besides work to guarantee that employees and concern spouses are treated reasonably. In order to cut down the cost of fabrication merchandises. Electrolux has been reassigning more than half of its fabrication to low-priced states. Particularly. Electrolux has ends specific on making sustainability: corporate restructuring. clime alteration. sound concern patterns. and responsible sourcing. Furthermore. based on the SWOT analysis of Electrolux. it provides us some helpful information about fiting the firm’s resources and capablenesss to the competitory environment in which it operates. Concrete SWOT analysis is as follows:
Harmonizing to an analysis done through the edifice blocks attack. in direction facet and operation facet. Electrolux should get the better of their inadequacies and better their development advantages. First. in order to heighten efficiency. the direction of Electrolux should concentrate on making more efficient merchandises. increasing its ability to run into the assorted efficiency demands of the international market and cater to consumer penchants. Furthermore. the house should go on to research and develop new engineerings that can better the quality of merchandise. Besides. Electrolux should make bold to introduce more. non merely with fabricating engineering. but besides with market placement and making merchandise value for consumers. In peculiar. the company should go on to make value distinction between its premium and sub-brands. and better the ability to incorporate new production methods into a assortment of family merchandises. In add-on. due to the weak response and cognition of premium trade names. Electrolux should better consumer consciousness of premium trade names and increase gross revenues at the same clip.
