Whole Foods Case Study Essay Sample

The demand for organic nutrient is soon at an all-time high. with gross revenues growing of 20 % each twelvemonth. We can accomplish net income growing at Whole Foods and keep their societal mission by making a new private label merchandise line which contains Organic and non-Organic merchandises. Our societal mission would hold to hold minor changes to include the alteration. which will still hold strong criterions. This will capture the mark market that feels organic nutrient is expensive or will travel to a rival for more low-cost pricing. Broadening and capturing our mark market would take to a net income addition of at least 10 % . This will make capital to go on to spread out the Whole Foods trade name. Background

Company:
Whole Food is the largest organic nutrient pudding stone. presently has over 260 shops in the US. and a turning presence in Canada and the UK. It is regarded as one of the fastest turning companies in the completive food market market and topped the list in Forbes as “100 Best Companies to Work For. ” Class:

Organic nutrient gross revenues growing has been calculated at 20 % each twelvemonth. quadrupling gross revenues from $ 3. 6 one million millions to $ 21. 1 billion which has led to Whole Foods growing. Whole Food presently has over 275 shops and 52. 900 employees. During this growing period. the USDA has formed the National Organic Standards. This created more rigorous regulations and ordinance over all organic merchandises. impacting all that grow and sell organic merchandises. Consumer:

When Whole Foods began they created a Quality of Standard which included forbiding nutrients with unreal colouring. spirits. sweetenings. Trans fats or hydrogenated oil. Whole Foods decided shortly thenceforth that they wanted to vie with mainstream supermarkets. which is when the loyal consumers began to protest that they were no longer having the highest quality natural or organic nutrient. Whole Food believes that the expanded choice opened the door to a broader consumer base. Competition:

Whole Foods has three beginnings of competition: lower cost surrogate markets. farmer’s markets and conventional supermarkets such as Wal-Mart. Super Target. etc. Trader Joes is direct competition to Whole Foods. They remain profitable by supplying their clients with low cost merchandise utilizing 80 % of private labels. Issue:

Whole Foods needs growing of the corporation. which can be obtained by making several private-label trade names that cater to different countries of the universe. ( For illustration: 365: Italian ) . We can besides do all our shops larning countries to spread out on our consumer cognition of what they are buying.

Recommendation
When Whole Foods expanded their choice to vie with the traditional supermarket. it opened the door to a broader consumer base. Adding new private label merchandises to our current market will appeal to dicker huntsmans and people who are on tight budgets. which will bring forth net incomes annually. By adding Non-Organic/Organic merchandises to the societal mission statement will inform the populace and non misdirect them. This will besides let one-stop shopping which will bring forth a bombilation ( word of oral cavity ) for Whole Foods. salvaging gas and money. We will inform the populace of the alterations by telecasting. societal media. giveaways and the traditional newspaper.

Discussion
There is hazard associated with any program executing. Competing with Trader Joes. Walmart. Target. farmer’s markets and local supermarkets create many challenges. Offering a new low-cost merchandise line will decidedly pull new consumers and open up new doors for Whole Foods.

Following Measure
The following measure is to study the competition to obtain information of what the consumers are presently purchasing so make a line of low monetary values private label merchandises. Once created develop a trial market to see how the merchandises does.