Advertising Rules Essay Research Paper Advertising Rules

Ad Rules Essay, Research Paper

Ad Rules Mr. Royko & # 8217 ; s determination non to back the Mexican eating houses is

solid because he is following his ain beliefs and moralss. Peoples should do

their ain determinations of a merchandise. Besides, if he did back the eating house by

eating the greaser he would be being dishonest to the viewing audiences of the commercial. In

his determination to non back the eating house, Mr. Royko is following his ain moral

moralss. Often people watch telecasting commercials and see merchandises being

endorsed by famous persons such as Shaquile O? neal backing Taco Bell. The

viewing audiences are lead to believe that the celebrated support these merchandises and that by

purchasing them will do them a popular individual excessively. Often the famous persons that

endorse merchandises merely do so for the money and do non stand behind them with any

warrants or really utilizing the merchandise themselves. In a basic sense, the

famous persons are lying to the people that they are seeking to sell the merchandise to.

When telecasting viewing audiences see Shaquile O? neal seize with teething into a greaser, they are lead

to believe that he eats at that place and likes the nutrient. This advertizement besides leads

the position

Ers to believe that if a ace like him eats there that the nutrient must

be good and so they decide to travel at that place based on the thought the Shaquile

O? neal might believe that the nutrient is good even though he ne’er says so. The

thought ne’er comes to mind that possibly they should speak to person that has

eaten there and inquire them how the nutrient tasted or if they wold recommend traveling

at that place. In Mr. Mike Royko? s instance he does non wish to back the Mexican

eating house concatenation because he does non like Mexican nutrient and besides does non desire to

imply to the telecasting audience that he is urging it to them. He would

instead non make the eating house commercial and non do the money than to make it and

give a false feeling to the audience of the commercial. Peoples should trust on

their ain criterions to do the pick about a merchandise and non the image of

person else that does non hold the same gustatory sensation or desires that he or she does.

When believing about publicizing a merchandise, people should besides believe about their

ain moral beliefs and moralss. The merchandise should be something that they would be

willing to endorse and support without holding any reserves about it.