Blue Star LTD Essay Sample

Blue Star is India’s largest cardinal air-conditioning company with an one-year turnover of Rs 2270 crores. a web of 24 offices. 5 modern fabrication installations. 650 traders and around 2500 employees. Blue Star has concern confederations with universe renowned engineering leaders such as Rheem Mfg Co. USA ; Hitachi. Japan ; Eaton – Williams. UK ; Thales e-Security Ltd. . UK ; Jeol. Japan ; ISA. Italy and many others. to offer superior merchandises and solutions to clients. The Company has fabrication installations at Thane. Dadra. Bharuch. Himachal and Wada which use state-of-the-art fabrication equipment to guarantee that the merchandises have consistent quality and dependability.

Blue Star fulfills the air-conditioning demands of a big figure of corporate and commercial clients and has besides established leading in the field of commercial infrigidation equipment runing from H2O ice chests to cold storages. Blue Star’s other concerns include selling and care of high-tech professional electronic and industrial merchandises. Blue Star chiefly focuses on the corporate and commercial markets. These include institutional. industrial and authorities organisations every bit good as commercial constitutions such as salesrooms. eating houses. Bankss. infirmaries. theaters. shopping promenades and dress shops.

VISION. MISSION. OBJECTIVES
•To present a universe category client experience.
•Focus on profitable company growing.
•Be a company that is a pleasance to make concern with.
•Work in a boundary – less mode between divisions to supply best solutions to clients.
•Win our people’s Black Marias and heads.
•Place the company’s involvement above one’s ain.
•Encourage invention. creativeness and experimentation in what we do.
•Build an drawn-out administration of committed concern spouses.
•Be a good corporate citizen.
•Honour all personal and corporate committednesss.
•Maintain personal unity.
•Ensure high criterions of corporate administration.

History AND GROWTH OF COMPANY
Blue Star was founded in 1943. by Mohan T Advani. an enterpriser of model vision and thrust. The Company began as a modest 3-member squad engaged in reconditioning of air conditioners and iceboxs. An spread outing Blue Star so ventured into the industry of ice confect machines and bottle ice chests and besides began the design and executing of cardinal air-conditioning undertakings. Then came the industry of H2O ice chests. In 1949. the proprietary company set its sights on bigger enlargement. took on stockholders and became Blue Star Engineering Company Private Limited. Ever since. there has been a changeless and profitable growing. Blue Star diversified and took up bureaus for Material Testing Machines and Business Machines. The export sphere beckoned and the Company began exporting H2O ice chests to Dubai. where in fact. ‘Blue Star’ shortly became the generic name for H2O ice chests.

The 1960ss and the early 1970ss witnessed Blue Star go oning to spread out and boom. A squad of dedicated professionals aided Mohan T Advani in of all time fostering his vision of a profitable company dedicated to its ideals of professionalism and success. Employee strength crossed the 1000 grade and the company went public in 1969 to go Blue Star Limited. as it continues to be called today. Blue Star crossed the Rs. 500 crore mileposts in 2000 and the Rs. 600 crore mileposts in 2002-03. With the roar in building activity and increased substructure investings. the Company leveraged its leading place to turn sharply. In the undermentioned three old ages. the Company about doubled its turnover. timing Rs 1178 crores in 2005-06. Even more than size. Blue Star enjoys an enviable repute as an ethical corporation. of all time mindful of its duties towards clients. stockholders. traders. concern spouses. employees and the environment in which it operates.

GROUP OF COMPANIES

BLUE STAR INFOTECH
Blue Star Infotech is a planetary supplier of Product Services. Enterprise Services. Travel and Hospitality Services and Independent Testing Services. Headquartered in Mumbai. it operates seven package development Centres in Mumbai and Bangalore. compliant with International quality criterions. The International Software Services concern of Blue Star Limited was spun-off into a separate company. Blue Star Infotech Limited in April 2000. Since its origin in 1983. Blue Star Infotech has been instrumental in assisting administrations purchase IT. Blue Star Infotech is a Microsoft Gold Partner and a member of the Global Services 100 list of service suppliers. The Company is publically listed on the National Stock Exchange and the Stock Exchange. Mumbai. The services offered by Blue Star Infotech include:

•Product Services. utilized by ISVs and hardware engineering sellers. are delivered on a collaborative platform. and utilize a assortment of development methodological analysiss such as Scrum. XP. Iterative. to enable clients to present their merchandises to the market in the shortest possible clip and at least cost. without compromising on quality and range. Blue Star Infotech has an unmarred path record of holding maintained Intellectual Property for its engineering clients. •Enterprise Services are a combination of concern procedure consulting and application direction services that jointly address the end-to-end IT needs of an endeavor thereby enabling them to concentrate on what is nucleus to them.

Partnerships with taking ERP sellers such as Microsoft. Oracle. SAS and ProClarity provide the Company with that added advantage. enabling it to present value to clients. •Travel and Hospitality Services provide organisations serving both leisure and concern travelers with solutions and services that help better operational efficiencies. increase distribution channels and cut down costs through linking straight to CRS and stock list databases and tackling engineering. •Independent Testing Services. a suite of ‘low risk-high impact’ offerings. enable CXOs to present a dependable and robust solution to their users. It provides an un-biased position on the quality of a solution. thereby taking up the function of an Independent Certification authorization and enabling the CXO to concentrate on more critical parts of the development life rhythm.

Fabrication
Fabrication Procedure
Blue Star understands that skilled manpower and other staff members are an indispensable portion of the fabricating set-up and the direction should work shoulder to shoulder with them. Management grade staff excessively is put through preparation plans on assorted facets of fabrication and concern. Besides. public presentation awards are announced every twelvemonth. Apart from heightening the accomplishments of the staff. such enterprises create a positive. house and permanent emotional bond between staff and company. This in bend contributes to greater productiveness. Fabrication System

The mills make extended usage of IT to heighten productiveness and merchandise development capablenesss. All our mills are ISO 9001: 2000 certified BAAN ERP implemented in 3 mills and Himachal under execution. RAW MATERIAL AND MATERIAL MANAGEMENT

Sheet metal fiction

A high grade of insistent truth in sheet metal fiction is achieved by utilizing specialised equipment. CNC metal organizing machines. The natural stuff used is premier quality. corrosion-resistant. galvanized steel for enhanced life of the merchandise. The equipment used for treating the steel includes CNC machines such as an Amada turret clout imperativeness. a LVD / Amada hydraulic press-break. All these let for high quality cabinet fiction within tight tolerances

Power coating works
The state-of-the-art pulverization coating works covers a broad scope of really specialised procedure equipment. and is to the full automated. A water-softening unit treats the natural H2O before it is utilized in the automatic hot spray pre-treatment system. It provides an even distribution of chemicals. controlled by an car dosing mechanism that maintains the chemical bath composing with the aid of electronic detectors. After a concluding mineral H2O rinse. the constituents pass through a dry-off oven under dust-free conditions to take all hints of wet. The constituents are so transferred into the pulverization painting booth for coating. where temperature. humidness and dust degrees are controlled. The pulverization picture equipment. supplied by Nordson. USA. is equipped with automatic electromechanical oscillators. for even powder deposition. Desiccant dry air-with a dew point of minus 400 C – helps avoid any moisture taint of the pulverization. A ‘smart spray’ mechanism senses the conveyer motion and constituent geometry to set pulverization flow. Polyester pulverization – ideally suited for out door applications – provides the maximal protection against UV impairment and corrosion. The constituents eventually pass through a temperature-regulated hardening oven to accomplish desired rubric and surface hardness.

Heat money changers
Experienced applied scientists create heat money changer designs utilizing high preciseness design package. which are so validated in our trial labs. Blue Star besides makes certain that the designs are energy efficient for optimal heat transportation. Fin and Tube: The sophisticated spiral stores have some of the most advanced machines from USA. Japan and Korea. The Burr Oak spiral line produces energy efficient DX heat money changers. These have field or enhanced split fives with grooved Cu tubings for upper limit heat transportation efficiency. Then the beginning field and inner grooved Cu tubings with coated aluminium five stock of international quality from taking makers to suit our specifications. Shell and Tube: Blue Star has shell and tubing money changers utilizing specially enhanced surface Cu tubings and shell design as per Blue Star or TEMA criterions. Blue Star uses Heat Transfer Research Inc. ( HTRI design package for these heat money changers ) . Plate Type: Blue Star merchandises besides incorporate unstained steel home base heat money changers for specialised procedure applications. System tubing

3-axis CNC Cu tube-bending machines from Japan manufacture wrinkle-free system tubing to demand dimensions for a perfect stress-free tantrum. Particular purpose machines carry out operations like terminal shutting. flaring and forming for good articulation formation. Prime quality Cu tubings sourced globally help in optimal merchandise public presentation. Brazing

The brazing procedure is carried out in an inert ambiance to avoid oxidization and the attendant drosss from polluting the refrigerant system. Specially selected brazing equipment and fixtures are used to bring forth high quality brazing. The articulations are pressure-tested to look into weld strength and escape. The spirals are so tested for all right leaks with ultra-sensitive electronic leak sensors. An machine-controlled spiral brazing line from Korea ensures consistent quality brazing and leak cogent evidence articulations. PUF installing

Blue Star fabricates CFC-free PUF insulated panels by utilizing the latest equipment from Cannon. This enables to accomplish a unvarying and changeless denseness of insularity for air managing units. telecom shelters and cold storage panels. Blue Star supply panels of up to 6 metres in length and 25 millimeter to 125 millimeters in PUF thickness. PUF insularity expertness finds usage in a broad scope of applications such as Air Managing Unit of measurements. H2O ice chests. deep deep-freezes. reach-in ice chests and mortuary Chamberss. Assembly and proving

The concluding merchandise is assembled consecutive on conveyers. with in-built quality cheques during assembly operations. Pneumatic tools permit torque-controlled rigidness. and specially coated corrosion-resistant hardware provides house locking. Each machine is so electronically tested for leaks and run-tested for public presentation and electrical safety parametric quantities before packaging.

Merchandise
CENTRAL AIRCONDITION

The edifice blocks of Blue Star’s solutions are its merchandises. The most comprehensive scope of air-conditioning merchandises in the state. A broad scope of theoretical accounts are available in each merchandise class to guarantee that the air-conditioning system design is implemented without any via media. All merchandises have been designed on the energy-efficiency platform. and offer a
host of advanced characteristics.

Room air conditioners
By being an expert in the country of cardinal air-conditioning. it besides helps us understand the chilling demands of a diverse scope of applications. This expertness. cognition and the accomplishments have helped us to hold some of the most technologically advanced and energy efficient air-conditioning solutions for little infinites. Commercial Refrigeration

Having been the leaders in commercial infrigidation. we have a broad scope of merchandises providing to assorted little and big graduated table industries

Cold storages
Blue Star’s Cold Storage Division offers us a broad scope of chilling and saving solutions. Solutions tailored made to accommodate any industry that requires storage of perishable green goods over drawn-out periods of clip without enduring any loss of quality – be it in expression. feel. touch. gustatory sensation or chemical composing. Industries that find Blue Star’s cold storage solutions tremendously utile include the agribusiness sector including gardening and flower gardening units. makers of fresh green goods of any sort. nutrient treating units. pharmaceutical industries. seafood and other similar industries. every bit good as the dairy and cordial reception sectors. including hotels. eating houses. and restaurants. Specialty Cooling Merchandises

Blue Star has developed specialized merchandises for procedure applications. IT/ITES. telecom and the dairy industry. It has diverse experience and have a deep apprehension of the demands on air-conditioning and infrigidation in each industry. This cognition and sphere expertness has helped in planing and fabricating a scope of specialised merchandises which guarantee that critical applications work seamlessly.

Research & A ; Development
Blue Star offers complete engineered merchandises and solutions with differentiated characteristics. With the extent of climatic conditions changing across the state. our merchandises are designed to accommodate the specific local conditions. Sing the deficit of Electricity supply. all the merchandises are designed for energy efficiency. Blue Star merchandises are most preferable in the domestic market because of energy efficiency characteristics. In the offer. they are broad scope of merchandises for changing applications. This is possible due to extended research and development that goes behind the merchandises. All our mills are equipped with robust R & A ; D installations and a batch of importance is given towards uninterrupted up step. Currently R & A ; D squad constitutes about 20 % of the fabrication division work force. This is a testimony to the significance that R & A ; D has in the merchandise development procedure at Blue Star. R & A ; D squad is encouraged to update with the latest techniques and procedures in the field and therefore are sent to assorted exhibitions / site visits across the Earth. Advisers from assorted industries are besides hired for specific industrial design undertakings.

Blue Star besides believes in tie ining itself with taking planetary organisations that have done way interrupting work in the field of inventions. The company besides has affiliations with reputed companies for cognition sharing and proficient establishments like IIT. Mumbai. where single undertakings are executed. R & A ; D at Blue Star besides handles client specific demands. which require enormous sum of expertness in that peculiar sphere. Software that R & A ; D squad has deployed and which is used on a regular footing – Pro-Engineer. Solid Edge. AutoCAD. Pro Mechanics. R & A ; R. HTRI. Mechanical Desktop. Rhino. Alias. CATIA. IDEAS. Solid Works. Patran. Hypermesh. Femap. Ansys. Nastran. Fluent. Flow Mechanica and Moldflow. Software packages including those for system design. air managing unit choice and heat money changer optimisation.

Technology Associates
Blue Star has associated itself with planetary cognition spouses who have been leaders in specific merchandise fabrication. Through this partnership. Blue Star has been able to command a leading place in the domestic market. Blue Star ab initio tied-up with York in the mid 1980s. It has been able to leverage this expertness and acquisition to fabricate its ain Chillers. We now manufacture our ain scope of Screw. Scroll and Process Chillers. For Cold Rooms. Blue Star had tied-up with Kolpak. USA and Heat Craft for Freezing Units. Rheem. USA non merely provided proficient support for constructing the universe category Dadra fabrication unit. but besides shared proficient expertness. The raid in preciseness equipment concern was achieved with support from Eaton Williams. Blue Star now manufactures Precision Control Packaged Units for domestic and planetary markets. BUSINESS ASSOCIATES

In maintaining with its win-win attack. Blue Star treats its sellers as non merely providers. but as concern spouses and attempts to construct long term associations that are profitable both to the providers and to Blue Star. In line with this idea. Blue Star has entered into long term agreements with its cardinal providers. many of whom are universe leaders. For case. Blue Star beginnings its Switchgears from Siemens. Compressors from Danfoss of Netherlands and Refrigerant from DuPont. General Electric Corp of USA provides Motors. while Hanbell of Taiwan supplies Screw Compressors. Copeland of USA aids in System Design. Over the old ages. Blue Star has built a strong web of providers around it. Not merely that. the company besides helps in the development of its smaller providers by supplying assorted concern related and proficient inputs to them. For case. since the sellers are besides makers. they will profit from some of the good fabrication patterns that Blue Star adopts. Blue Star has educated a figure of little sellers on the importance of ISO enfranchisement and encouraged them to acquire certified within a certain clip period. This attack has greatly boosted the morale of sellers and steadfastly bonded them with Blue Star. Besides. it ensures that the providers walk side-by-side with Blue Star on the way to growing.

HUMAN RESOURCE MANAGEMENT
Blue Star takes pride in the fact that the priceless proficient and concern cognition it has acquired in 65 old ages as an organisation in the field of air conditioning and infrigidation is possibly the richest in the state. During the reappraisal period. with the significant addition in concern volume. the Company increased its entire caput count to 2565 ( including the absorbing of 124 employees from Nasser Electricals ) as on March 31. 2008. an addition of 18 % over the old twelvemonth. while Net Gross saless grew by 39 % . Organizational productiveness continued to turn in footings of gross revenues per individual and value added per individual. The focal point on people development continued at the same gait with particular attending to developing the proficient accomplishments of traders and concern associates. Training in soft accomplishments for Blue Star employees was enhanced with the debut of some new preparation programmes. In order to prolong the positive civilization of the Company. a new corporate programme was introduced called ‘The Blue Star Way’ .

This programme is intended to make an consciousness of. and strengthen the Blue Star Way of working. A 360-degree feedback system continued to be used to mensurate behaviour of Senior Managers refering to the Corporate Values and Beliefs. Environment. Health & A ; Safety ( EHS ) has gained relevancy as a new direction subject in recent times. In order to better its public presentation in the EHS sphere. the Company decided to supply a corporate focal point by making a new section called ‘Environment. Health & A ; Safety’ . The EHS Department will be responsible for making criterions and carry oning workshops to sensitise all employees and concern spouses on the EHS norms to be followed in the class of concern. The Welfare enterprises include supplying life insurance screen to all employees through HDFC Standard Life Insurance. one-year medical check-ups for employees above the age of 40 old ages. and the Company subsidising the medical insurance premium for dependent parents. The Mohan T Advani Education Trust disbursed scholarships to employees’ kids prosecuting higher professional instruction while Blue Star Sahayata Foundation extended fiscal aid to a figure of meriting instances for extenuating exigency medical disbursals. Harmonious and constructive dealingss between the Management and workingmans helped to keep a affable work atmosphere and accomplish concern growing.

Corporate SOCIAL RESPONSIBILITY
Eco friendly initiative
Blue Star has made important advancement towards minimising and even extinguishing the environmental jeopardies ensuing from Chlorofluorocarbons in certain refrigerants used for chilling. As a affair of fact. Blue Star is one of the few companies selected in India for support by “The Multilateral Fund for the execution of the MONTREAL PROTOCOL” . Blue Star has already introduced ‘ozone friendly’ centrifugal hair-raisers utilizing HCFC-123. the safe refrigerant replacing CFC-11. Blue Star besides markets absorption hair-raisers which use H2O as refrigerant. All Blue Star reciprocating hair-raisers already use HCFC-22 refrigerant which is friendlier to the environment than the older R-12. The Company actively promotes wider usage of big infrigidation systems utilizing ammonium hydroxide as the refrigerant. In fact. Blue Star is a member of the International Institute of Ammonia Refrigeration. USA.

Social enterprise
Blue Star steadfastly believes that organisations must look beyond doing net incomes and should lend to the development and public assistance of the society. This attitude is most apparent in the outreach enterprises organized by Blue Star’s mills. Blue Star mills take active engagement in supplying impermanent shelters and necessities for the victims of an temblor. patronizing wellness check-ups and wellness instruction plans in local schools. The households of operators are an built-in portion of societal development. Blue Star gives them appropriate advice on personal affairs. fiscal and investing affairs. The household members are besides imparted preparation on diverse topics. They are taught English every bit good.

RISKS AND CONCERNS
Hazards
The Company has in topographic point an effectual Risk Management model under which all internal and external hazards across the assorted concerns and maps are sporadically identified. assessed and acted upon by the hazard proprietors to minimise and extenuate their impact. These procedures are besides sporadically reviewed to guarantee their effectivity. The Company continues to satisfactorily turn to the assorted fiscal hazards associating to involvement rates. exchange rates and recognition hazards every bit good as operating hazards originating out of high input costs. alterations in engineering. client penchants. increasing size and complexness of contracts and competitory force per unit areas.

Concerns
While the strong basicss of the Company and it’s sound fiscal base have placed it in a strong place to confront the vagaries of the market. the overall unsure economic scenario coupled with local and planetary rising prices and the high monetary value of oil are causes for concern and accordingly a slow down in the economic system could impact the growing of the Company to some extent in the approaching twelvemonth. The Company will go on to stay argus-eyed and will proactively take stairss to extenuate the inauspicious impact. if any. originating out of these concerns.

Blue Star has been exporting its merchandises to the Middle East for over two decennaries. Blue Star merchandises have stood the trial of clip in some of the most hard climatic conditions in the universe such as UAE. Qatar. Bahrain. Oman and Kuwait. On offer it has a comprehensive scope of merchandises such as hair-raisers with prison guard and hermetic coil compressors. a broad scope of air managing and fan spiral units. canal able packaged and canal able split air conditioners including the heat pump versions. Blue Star besides offers unitary merchandises such as window and split air conditioners. deep deep-freezes. cold suites. H2O ice chests and specialised air conditioners for preciseness control applications. Variable Refrigerant Flow ( VRF ) Systems with digital coil engineering and procedure hair-raisers with frequence transition. These first merchandises are manufactured at our state-of-the-art fabrication installations in India. All the fabrication installations are ISO 9001: 2000 certified. and are powered through incorporate Enterprise Resource Planning ( ERP ) package. Furthermore. most of the merchandises go through stringent trials on dependability and public presentation in our trial labs.

Supply CHAIN MANAGEMENT

Rapid growing coupled with volatility of input costs necessitated an agile and adaptable supply concatenation. The Blue Star focused on both the efficiency and reactivity of all facets of the supply concatenation by bettering all unit of ammunition executing capableness. A combination of short term and long term position along with the support of concern associates helped the Company tide over the uncertainness and turbulency of increasing input costs. The supply concatenation adequately met the increased demands of the market topographic point back uping greater channel and undertaking concern success.

CHANNEL DEVELOPMENT

Blue Star has about 180 systems traders who entirely trade in the Company’s systems concerns dwelling of packaged air conditioning and cold suites. These traders are provided proficient expertness. installing and service competency of a high order. On the other manus. room air conditioners and infrigidation merchandises. which are simple to put in. are sold through a larger web of about 600 traders. Most of them cover entirely with Blue Star merchandises in the HVAC sphere. A few are multi-brand. multi-product traders. The Company has established a Channel Management Centre to supervise the policy model. enfranchisement and development of traders and besides put in topographic point a Training Department for developing channel spouses. During the twelvemonth. the Company implemented a figure of enterprises in order to beef up the competency of the trader channels and do them more robust. A Management Development Program ( MDP ) for systems traders was held to leave the necessities of pull offing a concern professionally. Systems traders were besides put through a Gross saless Management preparation programme in order to heighten their gross revenues competency.