Feels Like Home Adult Day Care Services Essay Sample
Feels Like Home is a alone return on grownup day care. which will be located in the metropolis of Walnut Creek. CA. Our chief aim is to function the aging Baby Boomer population who are in the age of 65 and older. who meets all regulative guidelines as outlined in the California Code of Regulation. Title 22. Division 3. Subdivision 1. Chapter 5. Our twenty-four hours support centre will run 6 yearss a hebdomad. and welcomes all geriatric clients who are in demand of nonmedical aid such senior aid. and societal interaction among other seniors who seek an active and healthy life style. Business operation will get down from 6:00 am to 6:00 autopsy. Monday to Friday. and Saturday from 7:00 am to 3:30 autopsy. Today. many of the geriatric population are fighting to populate life independently. and while some reside with their household member. they excessively have an duty to work. and may non be available to help the senior client 24 hours a twenty-four hours. Feels Like Home can supply the safe and fostering atmosphere for our senior clients while we foster the importance of independency with our geriatric community without enforcing attention from busy household members. Our services will include. but non limited to: * Seminars on legal concerns and aging issues pertinent to our customer’s demands.
* Social interaction with other seniors.
* Dining options
* Personal aid with personal undertakings.
* Involvement with local community services
* Accompanied visits to medical assignments with transit.
At the minute. Adult Day Support Centers cost are non reimbursable by Medicare or Medicaid. The cost for our services will be $ 25. 00 per twenty-four hours. or they can inscribe to our support centre for $ 600 a month. We understand that each client is alone. that is why we strive to keep staffs that are caring. compassionate and empathic to your personal demand.
Strategic Focus and Plan
This section will discourse the importance of Adult Daycare Support Centers and why it makes a moneymaking concern. The three countries that will be discussed are: ( 1 ) mission statement. ( 2 ) Goals—highlighting both fiscal and non-financial studies. and ( 3 ) nucleus competency and sustainable comparative analysis.
Mission Statement
Our mission is to supply a quality community plan that offers societal. recreational and wellness actions that encourage active life in a group puting offering participants the opportunity to socialise and enjoy their clip with their equals. Promoting the beauty of aging to the geriatric population allows being independent when simple undertaking necessitating aid must be done. Extinguishing the duty from household members who can non be given to their loved 24 hours a twenty-four hours. Our services are besides extended to clients who reside distantly from relations that require aid with functionality and support to day-to-day life. By leting our seniors to work self-sufficiently. we take the shame of turning maturely and opportune aging procedure gracefully.
Goals
Feels Like Home ADSC seeks the undermentioned ends within the following few old ages: Financial
1. To obtain a existent estate belongings within the Walnut Creek country. 2. To break-even in net incomes to guarantee no net loss is incurred. Non-Financial
1. Maintain quality attention that will convey more clients to our service. 2. Establish a good repute of great service so that our services will be the customer’s first pick and non merely an option.
Core Competency and Sustainable Competitive Advantage
Presently there are 14 active grownup twenty-four hours attention services available in Contra Costa county where Walnut Creek is located. but Feels Like Home ADSC has a diverse competitory advantage over day care centres in the country as we are the lone who focuses more on the public assistance of our clients to forestall farther impairment of aging. While many of our rivals are purely involved with attention. our ADSC is dedicate to present the highest quality of service that emphasizes the importance of independency and keeping the present wellness of our clients by backing health activities and active life styles. Keeping our clients affect with the community so that they ne’er feel entirely. Bing in the cardinal of the county and holding such exceeding vicinities within Walnut Creek. our clients will hold limitless of activities maintaining them busy while they are in our attention. With the assorted wellness suppliers and outstanding infirmary in the country such as Kaiser Permanente and John Muir Health Center. our staff will make their best to work closely with the senior services coordinator of the community to assist organize a web of persons who are aligned with our vision.
Situational Analysis
In able to efficaciously advance our services. the SWOT analysis will underscore our services Strengths. Weaknesses. Opportunities and Threat presently in the market. The tabular array below will sum up the internal and external factors that can act upon our strategic concern planning.
SWOT Analysis
Internal Factors| Strengths| Weaknesses|
Management| * BS Business Management Degree. concentrating in Health Service Management * 6 old ages of personal experience working in infirmary puting both inmate and outpatient. | * Lack of experience may present a challenge with the geriatric community. | Offering| * Unique service customized to personal demand. * No duty to inscribe to our service if non needed. | * Personal customization may do high demands from clients for a low monetary value. | Marketing| * There is 26. 6 % of the entire population in the mark average age. | * The demand to organize with different senior coordinator to acquire our services out to the market. | Personnel| * Small work force who are dedicated to supply quality service. | * Will need dependable single to keep the quality of service endorsed to clients. | Finance| * Expected growing of the babe boomer coevals may convey moneymaking resources. | * Limited fiscal resources will curtail the luxury transit and office edifice. | External Factors| Opportunities| Threats|
Consumer/Social| * Aging Baby Boomer population is quickly increasing necessitating the demand of societal interaction. attention and attending. * Social interaction can cut down the hazard of anxiousness. depression and isolation. | * Limited income of geriatric community may restrict entree to our services| Competitive| * Unique services concentrating on the health of seniors to continue their current wellness and prevent farther impairment from old age. * Currently there is no ADCS like our service in the country. | * Currently there are 14 day care services for grownups in the country. * Non-medical services may restrict the consumer market. | Technological| * Service requires really small entree to engineering since most of the services provided will be customized to their personal demands. * * The babe boomer coevals has witness the assorted alterations to the societal medias beginnings such as the Internet. E-mail. etc. | * Lack of cognition of new engineering such as Internet and bet oning devices that can heighten memory may restrict elder’s societal activity. | Economic| * ADSC is within flush vicinity where household members are capable to pay the fee for our services| * At place attention may be provided if Medicare reimburses their cost. * Currently Medicare does non cover any ADCS. | Legal/Regulatory| * California Code of Regulation. Title 22. Division 3. Subdivision 1. Chapter 5. Sets the parametric quantities of Adult Daycare Support Center| * Services will be limited to nonmedical services. as many of our employees are non certified nursing AIDSs or registered nurses.
Consumer Analysis
Feels Like Home Adult Day Care is targeted for those persons who are at the average age of big twenty-four hours who seeks an active life style and synergistic societal map with others. Often times. limited income may do the aging single to shack with household members but still prefer to continue their sense of independency and does non wish to irrupt to their household member’s current day-to-day agenda and life style. At the minute there are 14 twenty-four hours attention installation in the county of Contra Costa. but none of them add up to the alone services we provide at Feels Like Home. having both a monthly registration or drop-in service guaranting safety and comfort of our clients at all times. giving non merely the client first-class service. but besides the peace of head to their household members who can non carry through full-time attention due to other duties of life. Another factor to see is the natural aging procedure leaves many single to endure the hard undertaking of accommodation in the fast changing environment conveying confusion. anxiousness. tenseness and depression when struggles do non fulfill their basic degree of demands. Feels Like Home can extinguish any psychological booby trap of aging as we can supply a societal mercantile establishment for the aged to interact with their equals. among other merriment categories and activities like humanistic disciplines and trades. singing. dancing. cookery. monthly jaunts. etc. . giving them the sense of joy. felicity and merriment memories to enjoy everlastingly. Industry Analysis
Since our services are limited to non-medical services. major competition such as grownup day care healthcare installation can do major competition to our services. Our office hours may besides curtail the handiness of attention to our consumers. However. our chief end is to further independency and uphold the customer’s self-respect by leting them to work by themselves with limited aid. The 2010 US Census data histories for 65. 211 entire people shacking in Walnut Creek. which 26. 6 % histories for the primary mark group in Walnut Creek in the average age of 65 and older. With supportive and active ambiance to our clients. safety and comfort of operation by themselves will reenforce independency. Furthermore. the equal interaction and societal mercantile establishments we provide can greatly cut down solitariness and isolation of mark consumers. which will battle the worsening causes of aging. Market Size
Survey within a 25-mile radius of the environing country suggests a ample focal point of the aging babe boomer that are at the mature age of 65 old ages of age who accounts 26. 6 % of the metropolis population.
Data Beginning
Listing assorted informations beginnings in the tabular array below will develop Feels Like Home’s selling program.
Information I need to Complete Marketing Plan| Source of Needed Information| Priority| Market Size| World Wide Web. nose count. gov ( website ) | 2|
Information about how to monetary value products| Marketing. 9th Edition ( text edition ) | 1| Demographic Data about mark market| World Wide Web. nose count. gov ( web site )
Service Strategy with Point of Differences
Feels Like Home grownup twenty-four hours attention services are low and true to its purposes. The tabular array below summarizes the market section of possible clients foregrounding one or two point of differences of our services vouching satisfaction of our chief consumers. MARKET SEGMENT| POINTS OF DIFFERENCES| NEW PRODUCT CONCEPT| Individuals necessitating societal interaction. | * Feels Like Home will be serviced in the bosom of Walnut Creek where there are plentifulness of leisure activities. shopping and community events. * Feels Like Home can function as a topographic point where new friendly relationships can be built. | Social Events for grownups than can convey gross to the company. while the clients meet people and socialise with them. | Adults who needs aid with simple undertakings. | * Personnel working the ADSC will hold sufficient cognition to run computing machines who can supply aid with measure paying and other undertakings that require computing machine usage. * Assisted visit to the shops can be provided if needed so that simple undertakings such as running errands will be accomplishable independently.
Chaperon services with simple undertakings such as food market shopping will set aged patients at easiness and will supply them the sense of independency. | Aging an person who does non desire to enforce any troubles with their household members. | * ADSC will move like any other day care service that provides aid. attention. and repasts while take parting with our twenty-four hours services. * We are the lone day care service within the bounds of Walnut Creek that offers bead in or enrollment option. | Classes that offer counsel to aging attractively every bit good as wellness and fiscal issues that most aged patient. face today. | Persons seeking a manner to acquire affect with the community. | * Community engagement will be extremely encouraged. * The chance to give back while maintaining themselves busy and active with community events. | Partnerships with local organisations within the community like the church. infirmary and other senior plan that host events for the populace.
Product Life Cycle
Feels Like Home Adult Day Care Services is a new construct and is good within its introductory phase. The primary end of our company at this early phase is to advance our services making consciousness. and adequate market exciting to demand our services. As a new service day care supplier in the country with a alone turn to traditional day care installations within the country. organizing with assorted senior services in add-on to consort local organisation can convey added benefits to the selling. advertisement and advancing our services to achieve full potency of our concern. Using circulars. booklets and go toing different local community events will assist raise consciousness of our services. every bit good as printed ads in local documents will pave a manner for our concern to acquire out at that place and market itself to our mark market.
Branding Scheme
The name attached with company is reasonably simple and is relevant to what bulk of the seniors seek for. A sense of experiencing like place while they are off from place. Making a pleasant environment where friendly relationship can boom and turn with other seniors seeking the same attention. attending and concern. By taking a name where most people can tie in with will assist build involvement and consciousness to our mark markets. With the blessing of the City of Walnut Creek. Feels Like Home will be a legal concern entity that will let consumers to acknowledge our alone type of services that accommodate to single consumer’s demands.
Pricing Aims
* Survival—Although this is non the wisest pick for a pricing aim. giving quality service to the aging community will pull consumers to our services. doing our services a prima pick for our mark section. instead than an option to what they can afford. * Social Responsibility— Most people belonging in the geriatric community has limited income. normally a pension signifier societal security. and financess from their retirement. nest eggs. or household members caring for them. For this ground. we place a precedence to puting quality service at a sensible monetary value that either an aged patient or a household member can afford without interrupting their pockets.
Pricing Constraints
* Price susceptibleness of the market – Reasonably pricing our services that are reasonably priced based upon the market value. * Number of rivals in the market – Currently there are 14 day care services within the Contra Costa County. but there is none in the country of Walnut Creek. CA. * Service Newness – Staying aware of possible rivals and the array of services that they many be offering to pull our possible clients will let us to counter their selling scheme.
All figures calculated are based upon the figure of participants needed for Feels Like Home to interrupt even in its first twelvemonth of concern. It must gain a sum of $ 276. 480 in service gross.
Monetary value Alteration
Sing the demand of cost. net income. and compensation will find how we can modify the monetary values for our services. Our competitory cost of services will let us to offer a 10 % price reduction to each participant who pays in full at the terminal of the twenty-four hours or beginning of each month. leting our participants to bask added benefits of our services as we besides continue to turn within the community. Another inducement we can offer our participants is crediting their history $ 9 for each new member their successful refer to our services. New pricing information would imply: Daily fee = $ 64. 80
Monthly fee = $ 324. 00
Loyal clients can besides bask added an added price reduction of 10 % off the old month’s service fee. up to 3 back-to-back months and from so on. service monetary value will be grandfathered in to the 3rd month’s pricing option. Added Discounts for Loyal Customers
Monthly Service Fee= $ 360. 00
1st monthly pricing option = $ 324
2nd monthly pricing option = $ 291. 60
3rd monthly pricing option = $ 261. 44
Break-Even Analysis for Modified charges
1ST Monthly Pricing Option:
P = $ 324. 00 per month
FC = $ 15. 000. 00
UVC = $ 125. 00
BEP = [ FC / ( P – UVC ) ]
$ 15. 000. 00 / ( $ 324. 00 – $ 125. 00/ client )
$ 15. 000. 00 / ( $ 199. 00/customer )
75 clients
BEP Revenue = 75 clients x $ 324. 00 = $ 24. 300
BEP Revenue = 75 clients x $ 324. 00 = $ 24. 300
2ND Monthly PRICE Option:
P = $ 291. 60 per month
FC = $ 15. 000. 00
UVC = $ 125. 00
BEP = [ FC / ( P – UVC ) ]
$ 15. 000. 00 / ( $ 291. 60 – $ 125. 00/ client )
$ 15. 000. 00 / ( $ 166. 6/ client )
90 clients
BEP Revenue = 90 clients x $ 291. 60 = $ 26. 244
BEP Revenue = 90 clients x $ 291. 60 = $ 26. 244
3ND Monthly Pricing Option:
P = $ 261. 44 per month
FC = $ 15. 000. 00
UVC = $ 125. 00
BEP = [ FC / ( P – UVC ) ]
$ 15. 000. 00 / ( $ 261. 44 – $ 125. 00/ client )
$ 15. 000. 00 / ( $ 136. 44/ client )
110 clients
BEP Revenue = 110 clients x $ 261. 44 = $ 28. 758
BEP Revenue = 110 clients x $ 261. 44 = $ 28. 758
Concluding Monetary values
After ciphering the break-even analysis with the 3 pricing monthly options. I have decided to measure our clients on a monthly footing instead than daily. The concluding charges for our services will be $ 291. 60 per month. Charging our clients with a average monetary value will let us to make our break-even net income at the terminal of twelvemonth. go forthing us money left for net income that may be used for employee fillips or towards accomplishing some of fiscal ends.
Target Audience
Presently working in the health care industry gives me great privilege to work with some aged patients who are more than willing to portion their input of their societal and physical demands at their age. The deficiency of societal interaction amongst equals their age can frequently them lead them to isolation ensuing in depression and anxiousness. Others may be sorrowing due to a loss of a partner or loved 1s. While many of them require limited aid acquiring to and from their assignments and other errands. All of the acquired information that I have gathered is really utile in get downing out Feels Like Home. The chief mark audience for our services will be: * Persons who require limited aid but wish to keep their independency. * Individual necessitating some societal interaction from equals and community engagement. * Persons who are mentally consistent but has mobility issues that may hinder with life independently. therefore necessitating some aid during the twenty-four hours when their loved 1s are unable to care for them while they are at work.
To to the full specify our services to our mark audience. Feels Like Home has developed a few hierarchy of attempt to function as a guideline to our promotional aims. The undermentioned phases we wish to implement with our publicities are * Build Awareness- One of the chief ground why advancing our services is critical is to construct consciousness within the senior community about our services. * Interest- the services we offer at Feels Like Home will be different from traditional senior assisted life centres. Though we will move as a day care service. we will besides offer referral services and aid to our clients that our non-medical related. In able to make mark end to maximum extent. our services will necessitate support to implement the phases two of the hierarchy of attempts. which are to construct consciousness and maintain involvement of our market. Using the “All You Can Afford Budget” will function us the best options in keeping a sensible monetary value for our services. while besides covering all cost and disbursals to maintain the concern operational. This method of budgeting will guarantee that all take history all disbursals before we allocate any financess for kind of incorporating marketing communicating to our market audience.
In making so. we can maintain our cost down. but besides extinguish any unneeded outgo on munificent advertizements that does non function a intent to our developing promotional aims. Successfully pass oning our ends to our market can be achieve utilizing promotional tools such as the combination of advertizement and personal merchandising. The usage of advertizement can arouse emotions such as exhilaration to run into new friends. felicity to hold a sense of belongingness. etc. to those persons who are seeking a manner to remain active and immature at bosom. Another tactic we’d like to use is the usage of personally selling our services by go toing wellness carnivals and besides doing connexions with local senior services centres within the community of Walnut Creek and Contra Costa County. Feels Like Home Adult Day Care Service has many aims to stay successful in its first twelvemonth. Our end is to hold no less than 125 clients who enlist to our services in a monthly footing. Meeting this end via advancing our services will let us to run into all cost and disbursals to run our concern. with a net net income of $ 91. 800. Evaluating and monitoring gross revenues and figure of clients enrolled with our services is important to finding if particular action are needed to rectify divergencies and while besides seeking new ways to present new promotional aims at a sensible monetary value within budget. Promotion Strategy
To minimise cost but besides guarantee quality service. Feels Like Home will apportion $ 1500. 00 semi-annually for allowances. price reductions and direct selling to our clients. This budget will account for assorted channels of media to strategize our publicity to the populace: * Newspaper- utilizing a newspaper is a great manner to pass on and present our services to our mark audience. Many persons at our mark age group are familiar with newspaper ads in comparing to the younger coevals who are from slope to utilize electronic signifiers of media for information. Runing a little ad about our services. locations. occurrences and events with our contact information is an first-class manner to acquire our service known to the general populace. * Yellow Pages- For a longer life span of our information. puting an ad in the xanthous pages will function us the intent of pass oning our services and contact information. * Internet/Social Media- is a new manner to pass on to the populace.
Having a web page that has local events and occurrences will pull clients to fall in the celebrations to come with our services. * Flyers/Brochures- The usage of printed advertizement that can be distributed to local community infirmaries and senior centres that can function new clients an alternate to assisted life and dearly-won senior lodging options. * Referral Program- Offering a $ 9. 00 price reduction for each new client referred to our services is a great manner to derive new clients. It’s besides a great manner to web our services within the community of our mark market section. Carefully puting our advertizements and publicities will hopefully convey more concern for our services. All of our promotional scheme will necessitate that an rating and appraisal be performed to mensurate the success of each publicity. All methods of distribution my publicity will be applied to my pre-test and post-test processs. The undermentioned promotional activities will be noted on the undermentioned day of the months: Promotional Strategy| Date|
Newspaper Ad| May 2013|
Flyers/Brochures| May 2013|
Grand Opening Feels Like Home Adult Day Care Services| June 2013| Friend/Family Referral Program| June 2013|
Yellow Pages Advertisement| August 2013|
Customer Satisfaction Survey| Early November 2013|
Employee Satisfaction/Suggestion Survey| Mid November 2013| Reappraisal of both surveys| Mid December 2013|
Customer satisfaction and employee suggestion studies will help our pre/post testing processs to our promotional scheme. Evaluating and reappraisal of our services. but most significantly our promotional position to our clients in a semi-annual footing will guarantee that we are efficaciously pass oning the populace of our services. and that our name trade name is true to our word. Organization
Though Feels Like Home will be a household concern. Anarose Quibote will be the exclusive proprietor and owner of the concern functioning the local occupants of Walnut Creek and adjacent communities within the country. I will do of import determinations refering operational. forces and direction. and services we offer at the highest quality of compassion. empathy and kindness to both clients and employees likewise. This can merely be achieved by working from illustration for our employees to follow. Working along side with the employees. and long hours to do our name trade name known for its leading service to our mark audience is my top precedence. During our expansive gap of service. I will hold eight staff including myself that will work aboard each other to present quality attention and service. in hopes that our over-all quality of work will be satisfactory and run into all outlooks of our clients that may convey more concern to our installation.
Evaluation and Control
Feels Like Home is equipped to help at least 125 client for the first twelvemonth on a monthly hitch program offering an array of services that can outdo accommodate to their alone demands. Our installation will hold a net net income of at $ 91. 800 after all cost and disbursals. Our end is to measure both the client satisfaction and garner all employees’ suggestions semi-annually to better better our selling technique and proctor growing of our concern. and do accommodations to the weaker countries that can profit from betterment and farther chances.
Possible Deviations
Feels Like Home may confront several critical factors that may divert the success of our concern:
* Customers necessitating more extended attending that relates to medical attention that we can non offer at our installation.
* The demand for our services may non be plenty to maintain the concern operational.
* Family members may desire to hold longer hours of operation for concern.
* Unsatisfied clients with our quality of service.
Possible Solutions
Feels Like Home has drafted an action program in an event that a possible divergence may happen. The undermentioned solutions are: * The deficiency of demand of our services will be our biggest challenge. to antagonize this possible divergence ; hosting a community event that can assist us enroll new clients will be helpful. At initial mark on. offering them a price reduction will be a great inducement to construct consciousness and maintain involvement of our services.
* Practicing active hearing to remarks. suggestions and inputs will ever be enforced so that clients get a sense that all their sentiments affair and are valued.
* Unfortunately at this clip. we can non offer any medical attention as that will necessitate that we get a province licence. nevertheless developing a close relation with the environing community centres and senior services will let us to better refer clients to suit their particular demand.
* Once a month we can offer a day of the month dark. which will offer longer hours to household members who wish to hold extended hours available to them.
Bibliography
Adult Day Health Care Center. California Medical Assistance Program. Health Care Services –Manual of Policies and Procedures ( CCR. Title 22. Division 3. Subdivision 1. Chapter 5 ) . Adult Day Health Centers. Licensing and Certification of Health Facilities. Home Health Agencies. Clinics and Referral Agencies. ( CCR. Title 22. Division 5. Chapter 10 ) . How to Obtain a Business License in Walnut Creek. ( n. d. ) Retrieved November 24. 2012. from City of Walnut Creek. hypertext transfer protocol: //www. walnut-creek. org/services/business/default. asp United States Census Bureau. ( n. d. ) Retrieved on November 9. 2012. from hypertext transfer protocol: //quickfacts. nose count. gov/qfd/states/06/0683346. hypertext markup language Fettig. E. R. . & A ; Riegel. D. R. ( 1998 ) . Adult Daycare: An Entrepreneurial Opportunity for Nursing. Nursing Economic $ . 16 ( 4 ) . 189-195. Keane. B. ( 2005 ) . The decease of civilization alteration? . Nursing Homes: Long Term Care Management. 54 ( 11 ) . 30-32. Kerin. Roger A. . Berkowitz. Eric. N. . Hartley. Steven W. . and William Rudelius. ( 2009 ) . Selling. 9th Edition. McGraw-Hill Higher Education. TINA. K. ( 2006. September 14 ) . Study Counts The Years. Asians Count The Reasons. New York Times. p. 1.
