Logistics Role in Marketing Essay Sample
In a first minute it is of import to understand what is the chief function of each sections. Logistics’ purpose is to do merchandises available in the market harmonizing to the customer’s demands. in footings of bringing clip. volume. every bit good as. the efficient managing of the stock list ( SEZEN. 2005 ) and the Marketing function is to bring forth and present value to the consumers of a determined market. To bring forth value consists in showing features. properties. benefits and aims. in signifier of merchandises. to actuate consumers for purchasing ( KOTLER. 2000 ) . The Marketing Mix is constituted chiefly for the 4 P’s ( Price. Promotion. Topographic point. Merchandise ) . so it is of import to understand the importance of Logisticss in the four different P’s of Marketing.
Monetary value
This is the factor that normally as more importance for the company because it is the factor that contributes to its gross. The size of the fabrication tally. labor costs and the types. measures and quality of the stuffs used in the fabrication procedure every bit good as transportation costs for case. can impact monetary value. By understanding and uniting Logisticss with the Marketing section the company is able to understand where it can cut down the costs. which will impact the monetary value and do it lower for the client.
Promotion
Promotion is another of import facet of an organization’s Selling procedure. For illustration. the Marketing section might plan the form for the product’s box and an outside provider is traveling to fabricate the boxes with the specific form. The Logistic section can assist to guarantee that all of these entities work together and bring forth the selling stuffs needed to sell the merchandise. Another illustration is to utilize labelled autos and trucks with the company’s trade name. every bit good as bearers and trucker’s uniforms. to advance the trade name.
Topographic point
“Any merchandise or service loses about all of its value when it is non available for its clients in clip and topographic point adequate for consuming” . Logistic plays the chief function in this P of Marketing. one time an efficient distribution channel strategically design by the Logistic Department allows the company to Put its product/service expeditiously and bringing it on clip. Advanced Logistics technologies that let the client to track the order since it is in the mill until it arrives the concluding finish may besides lend to the selling of the company and the trueness of the client.
PRODUCT ( DELIVERY )
Each client has individualized demands so the logistical services provided may change from client to client. Besides of these differences. the clients expects 100 % conformity and assured dependability at all times with every dealing. The ends of this facet of Logistics include make fulling the order. on-time bringing. precise invoicing and zero harm. for the Marketing Department the client satisfaction is the chief end and one time once more Logistics plays an of import function in this instance.
