Mountain Bike Swot Analysis Essay Sample

A mountain motorcycle or mountain bike ( brief MTB or ATB ( all terrain bike ) ) is a bike created and made for off-road cycling. including leaps. and tracking of stones and washouts. and steep diminutions. on soil trails. logging roads. and other unpaved environments — activities normally called mountain biking. These bikes need to be able to defy the emphasiss of off-road usage with obstructions such as logs and stones. Since the development of the athletics in the 1970s many new subtypes of mountain biking have developed. such as cross-country biking. all-day endurance biking. Freeride-biking. downhill mountain biking. and a assortment of path and slalom competitions. Each of these topographic point different demands on the motorcycle necessitating different designs for optimum public presentation. MTB development has included an addition in pitching. up to 30 velocities. to ease both mounting and rapid descents.

Other developments include disc alternatively of cantilever or V-brakes. The mountain motorcycles of today are much faster. lighter. dependable. and manner more expensive than the motorcycles of the yesteryear. SilveRide produces mountain bikes and bike parts for all ages with a broad assortment of Sur forms to accommodate different demands. Among these manners are: slick street tyres. street tyres with a centre ridge and outer pace. to the full knobbly. front-specific. rear-specific. and snow studded. Some tyres can be specifically designed for usage in certain conditions ( wet or dry ) and terrain ( difficult. soft. muddy. etc ) conditions. Other tyre designs try to be all-round applicable. SilveRide besides use disc alternatively of v-breaks.

Executive Summary

SilveRide is a bike industry company. With the slogan “Conquer everything on the way” SilveRide wants to make a new definition for bike riders in our state. This selling program is consists of companies target market. market cleavage. 4p’s of marketing mix. gross revenues prognosis. Break-even analysis and the fiscal analysis of the companies assets and liabilities. As monetary values continue to lift. and people’s
discretional income lessenings. more and more people are attracted to happening good trades. This tendency will let SilveRide to bring forth sufficient concern to make and suppress profitableness. The company will turn quickly and take away market portion from the more traditional bike companies.

The mark clients of the company’s merchandise are in-between category and upper category people of the society. The merchandise will be sold in the major metropoliss of our state. Our selling scheme is based on going the resource of pick for local bike users. We will supply merchandises for the insouciant biker who enjoys occasional recreational activity. for childs of all ages. and for the high degree of partisan.

Marketing Aims

As we are a new company. SilveRide’s first selling aim will be to acquire information about our merchandises and services out to our clients. Our 2nd aim will be to develop strong trade name name acknowledgment and trueness among these clients. Our 3rd selling aim will be to increase annual gross revenues by 5 % .

Our selling scheme is based on going the resource of pick for local bike users. We will supply merchandises for the insouciant biker who enjoys occasional recreational activity. for childs of all ages. and for the high degree of partisan. Our scheme is based on superior public presentation in the undermentioned countries: merchandise choice. merchandise quality. and client service ( including fixs and warm-ups ) .

Market Cleavage

The profile of the SilveRide client consists of the undermentioned geographic. demographic. psychographic. and behavior factors:

1. Geographic Cleavage:
Our immediate geographic market is the Dhaka and Chittagong. The Population of Dhaka ( 2006 EST. ) is 67. 24. 976 and Chittagong is 3. 9 million which is largely heavy metropolis of our state. 2. Demographic Cleavage:

Our general mark market is male and female age 6-35. but we have segmented our market into smaller and more identifiable groups: Figure: Age Segmentation 3. Psychographic Cleavage:
* Health and fittingness is a precedence
* Enjoys watching featuring events
* Competitive. and competes in featuring events
* Enjoys recreational activities
* Enjoys being out-of-doorss and remaining physically active

4. Behaviors Cleavage:
* Take pride in how they look and feel
* Regularly shop at featuring goods shops
* Enjoy reading the athleticss subdivision of the newspaper
* Shop at high terminal retail merchants with higher quality ware
* Watch athleticss on Television and listen to athleticss wireless
* Works out at local gym or wellness centre

4P’s of Marketing Mix

When it comes to marketing mix. most people spontaneously think about the 4P ( Product. Price. Topographic point. Promotion ) – possibly extended by three more Ps for selling services ( People. Processes. Physical Evidence ) . The term selling mix refers to the four major countries of determination devising in the selling procedure that are blended to obtain the consequences desired by the organisation. The four elements of the selling mix are sometimes referred to the four P’s of selling. The selling mix shapes the function of marketing within all types of organisations. both net income and non-profit-making. Each component in the selling mix—product. monetary value. publicity. and place—consists of legion sub-elements. Selling directors make legion determinations based on the assorted sub-elements of the selling mix. all in an effort to fulfill the demands and wants of consumers.

These four P’s are the parametric quantities that the selling director can command. capable to the internal and external restraints of the selling environment. 1. Merchandise Section

The first component in the selling mix is the merchandise. A merchandise is any combination of goods and services offered to fulfill the demands and wants of consumers. SilveRide will sell five types of high quality and high public presentation bikes:

1 ) Mountain Bikes. including front suspension. full suspension. and no suspension.
2 ) Hybrid motorcycles that perform on and off route. and
5 ) Young person motorcycles for childs 6 and older.

In add-on. SilveRide will offer the undermentioned accoutrements: helmets. locks. vesture. places. racks. rhythm computing machines. tyres. tubings. wheels. saddles. baseball mitts. hydration. illuming systems. pedals. pumps. tools and lubricators. In add-on to these high quality merchandises. SilveRide will supply first-class. personalized. merriment. one-of-a-kind client service including. proper motorcycle adjustments. direction on safety and proper usage. and fixs. Some of the bike can be folded for carring.

2. Monetary value Section
The monetary value is the sum a client wage for the merchandise. It is determined by a figure of factors including market portion. competition. stuff costs. merchandise individuality and the customer’s perceived value of the merchandise. The concern may increase or diminish the monetary value of merchandise if other shops have the same merchandise. Product and service pricing is based on offering high value to our clients. The monetary value scope for warm-ups and fixs will change consequently. but the followers is a list of monetary value scopes for our bikes: 1. Mountain Bikes- Tk. 8. 000- 15. 000.

2. Hybrid Bikes- Tk. 5. 000- 7. 500.
3. Youth Bikes- Tk. 2. 500-5. 000.

3. Promotion
Promotion is the 3rd component in the selling mix. Promotion is a communicating procedure that takes topographic point between a concern and its assorted populaces. Populaces are those persons and organisations that have an involvement in what the concern green goodss and offers for sale. Thus. in order to be effectual. concerns need to be after promotional activities with the communicating procedure in head. We will market our concern utilizing the undermentioned mediums: telecasting. wireless. and newspaper advertizements. concern web site. printed promotional stuffs. and promotional events. Our telecasting and wireless advertizements will be aired across the state. We will put newspaper advertizements in two of the local documents. Our web site will be up and running by opening twenty-four hours. We will besides use print advertizements such as flyers and station cards to advance particular gross revenues events.

And eventually. we will patronize bike mass meeting. show and we will pay the entry fees and all the participants have to make is have on our SilveRide New Jersey and insignias. 4. Topographic point
The 4th component of the selling mix is topographic point. Topographic point refers to holding the right merchandise. in the right location. at the right clip to be purchased by consumers. It can include any physical shop every bit good as practical shops on the Internet. The Population of Dhaka ( 2006 EST. ) is 67. 24. 976 and Chittagong is 3. 9 million which is largely heavy metropolis of our state. So. all merchandises will be distributed through the retail shop in these two countries. All fixs and service will be provided at this location. However. we will make a web site for our concern that will let users to reach the shop and see our complete list of merchandises and services.

SWOT Analysis

Strengths
* Biking is a simple. low-impact agencies of exercising. which people of all ages can bask. * Low revenue enhancement and responsibility
* Sells a assortment of high quality forte motorcycles. viz. mountain. loanblend. and children’s bikes * Provides first-class client service including: motorcycle adjustments. preparation and direction on proper usage. safety tips and fix * Sells a broad assortment of bike accoutrements and parts

* Government support with jurisprudence and statute law

Failings
* Monetary values are comparatively high
* Challenges of the seasonality of the concern
* Access to Capital
* Lack of trade name consciousness
* Political instability

Opportunities
* Increasing tendency of active life style
* Area is sing population growing

Menaces
* Online bike gross revenues every bit good as catalogue gross revenues and service * Price force per unit area from mass merchandisers and big price reduction ironss * Fluctuations in the economic system that affect discretional disbursement