Swot Analysis of Victory Liner Essay Sample
The patriarch. Jose Isaac Hernandez. was a subsister. As a immature male child he experienced the decease of his female parent and two siblings. As an grownup. he saw the death of his immature first married woman. Now a hubby one time once more – to his 2nd married woman. Marta. a girl of a Bulakeno man of affairs – Jose needed to exert the resiliency and creativeness he had learned as a immature male child. His household was caught in the center of the 2nd war of the twentieth century. As his motor store declined. he traded goods and made and sold soaps and combs. After all. he had to come up with clever ways of seting nutrient on the tabular array. During the Nipponese business. Jose was obliged to serve engines and fix pieces of both the Japanese and the guerrillas. With his acute sense of mechanical problem. no 1 could gull him. He assessed engine problem by listening foremost to the running engine. There was another narrative that said Jose’s accomplishment was tested when he was asked to level and re-assemble a landrover. After he finished. the Nipponese became regular clients of his store. However. he about lost his life once more when some soldiers accused Jose and Leonardo ( Marta’s brother ) of scavenging and punished them by binding them to the terminal of a boat and dragging them along the river bank.
Another clip. Jose was accused of assisting Rebels and was imprisoned at Fort Santiago in Intramuros where nutrient rations of salt-covered rice balls were rolled on the land to the captives. 1945-1952: When the Second World War ended in the Pacific. the Americans found it excessively expensive to convey back their M-38 Jeeps and six-wheeler Chevy trucks ( “weapons carrier” ) so a batch of these were left scattered around the state. Jose saw an chance and. together with his brothers-in-law. Leonardo and Eugenio. they searched for trim parts for their bringing truck to restart their concern of trading patis ( fish sauce ) . bagoong ( fish paste ) . and rice. Public transit was still in ruins. Peoples merely hitched a drive on go throughing vehicles. such as the bringing truck Jose and Leonardo used on their path. As clip went by. Jose idea of bear downing a nominal fee since American riders voluntarily paid for their drive. Jose even added wooden boards across the truck bed to transport more riders.
The concern of public conveyance turned out to be more moneymaking than merchandising goods so the household finally decided to switch their concern. Jose commissioned a Chinese friend. Po Chuan. to piece a truck that can accomodate more riders. Therefore. the first Victory Liner coach came to be. “open” on both sides. The name adopted by Jose for his new concern was inspired by the exultant Americans who made “Victory” a family word after the war. American coins used as legal stamp during the release and business bore the word “Victory. ” As the Americans walked the streets of war-worn Manila. the Filipinos displayed a V-sign with their fingers and cheered on the Americans. stating. “Victory! Victory! Victory! ” Thus the name Victory Liner reflected the strong emotions of Filipinos at that clip. The first terminus was located along Azcarraga ( now Claro M. Recto Avenue ) corner Juan Luna streets in Divisoria.
Jose. both driver and machinist for the new franchise registered under Marta’s name. was assisted by Santiago Crisostomo who married Marta’s sister. Felipa. Leonardo was the first music director in their first path Batangas Pier-Divisoria. Old ages subsequently. their path changed to Divisoria-Olongapo. and Eugenio joined the group. The company was organized really merely in the early old ages. Jose. with boy Bernabe as learner. was in charge of care while Leonardo was in charge of operations. Eugenio supervised finance and accounting. Dra. Josefina Quicho was the company’s foremost physician and Victoria. a alumnus of medical specialty. succeeded her in 1974. The first teller was Cenon Galian ( Elvira’s hubby ) and. in 1958. Consolacion Alava succeeded him at the VLI caput office to this twenty-four hours. Payroll was under Elenita Sordan ( Antonio’s married woman ) assisted by Sally Hernandez ( Amador’s married woman who emigrated abroad ) .
In the sixtiess. the motto was. “We net income most by giving the service that is best. ” Jose. the President. handled care and cost-effective excess procurance. put up a little brake liner works managed by nephew. Baltazar Trinidad. and invented a machine imperativeness featured in Asia magazine. Marta was the Secretary and Treasurer monitoring aggregations and her agri-business ventures. Eugenio was General Manager since he finished Commerce at Jose Rizal College. as working pupil supported by Jose. Eugenio’s important function. particularly liaison. finance and real property was complemented by Asuncion as Corporate Secretary in the new real property company incorporated on March 19. 1970.
Victory Liner Inc. proved to be one of the more dependable public conveyance companies in the Philippines. The company gained a repute for its clean coachs. terminuss. gracious and decently groomed crew. “Ang Kayo ay Mapaglingkuran ay Amin na pealing Kasiyahan” was the motto in the seventiess. VLI besides transferred to its current location at the north terminal of EDSA near the Balintawak Bonifacio Monument. As the old expression goes. “Success is non success without sequence. ” Jose and Marta knew that one twenty-four hours the concern will travel to the following coevals. and they had to fix for this.
Bernabe. worked full clip with his male parent. skipped intermediate school. ventured into jeepney organic structure edifice and became Shop Superintendent. Amador emigrated but Jose Jr. established a tools and machine store. After college. Gerarda was Controller. supervised her printing store and became a Director in 1989. Lucila married early. went into nutrient concern. insurance and took over the real property company in the late ninetiess after Eugenio. Cesar and Eufrosina who passed the realtor’s test. The hubby of Victoria. Atty. Arturo De Jesus. oversaw forces and legal. going Corporate Secretary in 1990 so in the real property company when he became a Director of VLI in 1991.
Elena ( who emigrated shortly after her matrimony ) and Eufrosina managed the production of unstained steel wares that utilised machinery from the Bus Body Building subdivision in Valenzuela being managed by Cesar who subsequently concentrated on his ain related concerns. Maria Paz ( Bernabe’s eldest ) directed buying. After they sold their ain metropolis coach operation. Victor ( Eugenio’s eldest ) became Finance and Marketing Manager and Johnny managed Operationss and field stores. and became Directors in 1989. Emmanuel was assigned to agri-business and field review. Three of Eugenio’s kids joined later: Celestina as Purchasing Manager. and Fernando and Josefina in real property at separate times.
By the latter 1980s with their households turning. Eugenio decided to run his ain conveyance concern to the South of Manila. depriving all his involvements in VLI and its attached companies. Jose chose Johnny who. even as a high school pupil. was already analyzing the elaboratenesss of operations and over-all disposal. to win him as President and General Manager. Eufrosina became Treasurer and Johnny’s married woman. Arline ( Controller of the real property company by 1979 ) . was the Corporate Secretary faced with the reorganisation and updating of records.
In 2000. the 2nd coevals was efficaciously running the corporation. Marta already succumbed to malignant neoplastic disease in 1995 and. at 84 so. Jose relinquished control. So when the Hernandez patriarch passed off in 2001. Gerarda assumed his place as Chairman of the Board with seven Directors. including Victoria after her hubby retired. VLI was so ready for 2003. the twelvemonth it began its extension for another 50 old ages of corporate life.
The latter 50 old ages of the twentieth century saw the greatest distribution of wealth in the history of the Philippines. As a consequence. more people have been educated during this period than in any other clip in our country’s history. More people have besides been transported by the wonder of technological promotions in mass conveyance.
In concern. they say it is easy to acquire lost in the traffic and be blinded by complacence. A U. S. survey revealed the overpowering fact that a household concern has an mean life span of merely 24 old ages. The first 25 old ages of VLI saw most of the 2nd coevals members either in college. or merely late graduated. However the following 25 old ages showed the company’s growing reach unprecedented highs.
During the 1970s the 2nd coevals Hernandezes began feeding thoughts of invention and enlargement to their parents and uncle. Eugenio. as VLI undertook an enlargement plan which introduced provincial air-conditioned coachs and wireless communications equipment. Statisticss compiled from the Securities and Exchange Commission showed that in 1979. VLI was the 3rd largest conveyance company in the Philippines in footings of assets. Within a decennary. by 1989. it had become the 2nd biggest inter-provincial coach operator in the state. It was besides during the 80s and 90s that VLI set new criterions in the provincial coach conveyance industry. The company embarked on the building of terminuss. repast Michigans. refuelling Stationss and rest countries for riders and crew along Epifanio de los Santos Avenue ( EDSA ) in Pasay and Quezon City. and Rizal Avenue in Caloocan City. During this clip Jose. Marta and Eugenio. working in consonant rhyme with the 2nd coevals steered the company to go a dominant participant in the conveyance industry. while more of 3rd coevals Hernandezes were waiting in the wings. led by Marivic del Pilar ( Eufrosina’s girl ) who carried out the selling run and became Treasury and Marketing Head.
It can be said that these last two decennaries were a aureate epoch for Victory. The continuity of vision by the first and 2nd coevalss exemplified synergism in a household corporation. Exposed at a really immature age to his father’s work ethic. Johnny Trinidad Hernandez capitalized on his Economicss degree from the University of the Philippines to transport on the spirit of invention. As Operations Manager since 1977. he introduced and implemented a comprehensive preparation plan for drivers and music directors on route safety and rider courtesy. He helped rewrite the book on coach safety and security with the usage of metal sensors and plain-clothes security to discourage offense. He institutionalized the “running time” regulation at VLI. whereby a certain velocity bound was maintained and closely monitored ( ab initio by tachographs on some air-conditioned coachs ) to cut down foolhardy drive. hurrying and route accidents by 70 per centum.
In the undermentioned old ages. the greatest challenge to VLI came from political convulsion and natural catastrophes. In 1983. Benigno Aquino was assassinated causing involvement rates to increase by 43 % . In 1990. an temblor rocked Central and Northern Luzon and left main roads damaged. unpassable even to light vehicles. Bus trips were rerouted ; on several yearss Victory Liner cancelled its trips to Baguio. A twelvemonth subsequently. the kiping elephantine Mount Pinatubo became a menace to the company’s operations in the Zambales corridor. The coachs providing the path experienced air-condition and engine problems because the ashfall was come ining the mechanical system. Since the roads to Zambales were gone. coachs literally cruised on ash-filled streets which once more burdened the engines. To go on runing with the least harm. the company found an alternate path to Olongapo and Zambales.
Then to intensify the job. in 1992 the Americans pulled out of the military bases in Olongapo. Clark Field and Camp John Hay. This resulted in a bead in the rider count of Zambales and Baguio. adversely impacting the fiscal status of the company. Amazingly. despite these obstructions. by the twelvemonth 1994 VLI was still figure one on the route. even doing available seasonably midnight trips for busy travelers. It became the biggest inter-provincial coach operator in the North. A twelvemonth subsequently it was the first coach company to hit the billion peso grade in grosss. VLI even withstood the onslaught of the 1997 Asiatic fiscal crisis by implementing prudent loan and investing policies and carefully formulated cost-cutting plans. VLI farther engaged the services of direction advisers and hired some professional directors to heighten and beef up the direction squad. It continually dialogued with labour and authorities to keep industrial peace and advancement. And it increased employee benefits. and improved the October sportsfest in hoops and bowling. and summer excursions.
The latter 1990s besides signaled the entry of more of the 3rd coevals: Bernabe Jr. and Lee Martin ( Lucila’s boy ) to care. Ma. Christina ( Gerarda’s girl ) to HRD and Jose III ( a CPA ) . briefly. to accounting. After the bend of the century. John Edward ( Johnny’s boy ) joined operations and facilitated analyses of legion field studies and statistics. Old ages subsequently. Jose Marco ( Eufrosina’s boy ) with banking experience followed to the real property company.
VLI had taken half a century and three coevalss to go a formidable coach company. The entire figure of units had grown ten times since its incorporation in 1953 and the latest Deluxe non-stop air-conditioned coach service to the summer capital was steadily deriving popularity for its comfy comfortss and air hostess. With the support of the Board and the Family Council. the President and General Manager pushed for professionalism and instruction through a human capital investing plan for the 2nd and 3rd coevalss of the VLI household. in readying for the knowledge-driven economic system of the hereafter. He led several household members in go toing the Management of Family Businesses class at the Asian Institute of Management in Makati City.
In thanksgiving for VLI’s 50th corporate twelvemonth in 2003. Johnny and his married woman led the redevelopment and May fete in award of Sta. Monica at his hometown church. a household usage since Marta’s clip.
True to its family’s history. the Hernandezes lived the spirit of travel and transit that began seven coevalss ago. They continued Marta’s tradition of gift-giving. scholarships. theoretical account employee awards. thanksgiving Masses. every bit good as keeping ties in Bulacan. In 2005. as Victory Liner Inc. celebrates its sixtieth Anniversary it can be said that the company has come full circle. Its chief market is north of Manila. but VLI’s direction and operation more than meet industry criterions. animating others to follow suit. even its ain signature chevrons of yellow. orange and ruddy.
As we look in front to more old ages of service and discoveries in transit and energy beginnings. here at Victory we reiterate our vision to go on being “the conveyance company of choice” and to “move people better and safer by supplying quality conveyance service. ”
