Subway Market Segment Essay Sample
Subway seem to be functioning chiefly immature people. It’s positioned as a fast nutrient concatenation that serves fresh nutrient to it’s mark client chiefly comprises of immature persons focused towards healthy diet. Majority of their mark client lies on this age group between 16-39. The tagline “Eat Fresh” foregrounding the existent positioning the concern has maintained.
There are different section of immature people. First are the people who wants a healthy diet and a inexpensive repast. The client in this section includes immature professional or pupils who would visits during tiffin or dinner clip. Most of them were busy with their occupations or surveies. They wouldn’t have the clip to do their ain repast. They would prefer to drop by at some fast nutrient eating house particularly Subway as it’s healthy.
Another section would be people who love to socialise. Peoples would love to hang out with friends. socialize and even run into some new friends. It becomes a wont or life style for immature people. They like to seek out something new and different. Since that. Subway would be a one of the perfect pick for them as there’s a batch of combination of the ingredients at Subway. Besides. nowadays most of the people basking outside nutrient instead than place cooked nutrient. Home cooked nutrient sometimes is merely excessively bored for them. They prefer to merely hold a thrust with couples out and catch some nutrient to bring around their hungriness. They would love a large repast which is served in Subway.
Furthermore there’s another portion which I think Subway really attracts immature people. It’s the manner how subway served their client by allowing them take the ingredients they want to set in. Start from the type of staff of life to the type of meat and veggies. Last the type of sauce. Why do I believe this manner would pull more compared to others fast nutrient eating house is because immature people largely prefer some freedom and flexibleness. They like things to be how they want it to be instead than things that already fix.
Furthermore Subway’s sandwiches monetary value is merely nice. It’s sensible and low-cost every bit good. The part is large plenty for the monetary value that’s fixed. This’s another ground why I think Subway seem to function immature grownup. Another group of immature grownups would be some concern people. They would prefer to hold their repast at possibly some high category expensive eating house but they’re sort of slow in doing repast so I think they would wish a healthy faster alternate at times. Since they like to go they would tempted to drop by at Subway and have a healthy fast meal alternatively of eating house.
