Avis Car Rental in Singapore Essay Sample
Minot State University Avis is a auto rental company that has a strong trade name individuality that is known throughout the universe. It originated in the United States. with the tagline of ‘We attempt harder’ . This is the promise that Avis invariably tries to accomplish. in footings of traveling the ‘extra mile’ for its clients. Avis started its operation in Singapore in 1972. Throughout the seventiess. Avis grew steadily in Singapore and in the remainder of Asia. with other operations being launched in neighboring states. As of today. Avis has opened a sum of four operations in Singapore ( refer to calculate 1. 1 ) — one headquartered in Havelock Road ( within the cardinal concern territory periphery ) . and three service booths that are in the terminuss within Changi International Airport.
FIGURE 1. 1 Avis auto rental locations in Singapore
Beginning: Adapted from Worldatlas. com ( 2010 ) .
Avis has been placed 2nd internationally and fifth in the Singapore market. Avis stands out. with strong public presentation in pricing. order-taking. charge and payment processing. Exceptional auxiliary services have made Avis a preferable trade name. The top five auto lease companies in
Singapore totalled 46 per cent market portion in 2007. which was a consequence of their premium pricing ( Euromonitor International 2010 ) . As shown in figure 1. 2. Comfort Delgro was the taking company in auto leases in 2007. with 18. 1 per cent market portion. followed by Orix Corporation with 12. 4 per cent market portion. Hertz was the 3rd major participant with market portion of 5. 7 per cent. It was followed by a local auto rental company. C & A ; P Rent-A-Car. which had market portion of 5. 2 per cent. Avis was the 5th biggest participant in the Singapore auto rental industry. with market portion of 4. 4 per cent. Singapore is merely a little state ( the 2nd little state in Asia ) — it has a land country of 699. 1 square kilometers and 193 kilometers of coastline.
