Sales Promotion and Techniques Essay Sample
TVS Motor Company Ltd. the flagship company of TVS Group is the 3rd largest two-wheeled maker in India. The company manufactures a broad scope of two-wheelers from mopeds to rushing divine bikes. The company is holding their fabrication workss at Hosur in Tamilnadu. Mysore in Karnataka and Solan in Himachal Pradesh. They are besides holding one unit located at Indonesia. Their subordinates include Sundaram Auto Components Ltd. TVS Motor Company ( Europe ) BV. TVS Motor ( Singapore ) Pte Ltd. PT TVS Motor Company. Indonesia. TVS Energy Ltd and TVS Housing Ltd. TVS Motor Company Ltd is a portion of Sundaram Clayton group in TVS group of companies. In the twelvemonth 1979. Sundaram-Clayton Ltd started Moped Division at Hosur to fabricate TVS 50 mopeds. In the twelvemonth 1982. the company entered into a proficient know-how and aid understanding with Suzuki Motor Co Ltd of Japan and in the twelvemonth 1985. they incorporated a new company Lakshmi Auto Components Pvt Ltd for the industry of critical engines and transmittal parts. In the twelvemonth 1986. the company acquired the assets of the moped division from Sundaram Clayton Ltd.
Besides. the name of the company was changed from Indo Suzuki Motorcycles Ltd to TVS Suzuki Ltd. In the twelvemonth 1992. they launched two manners of motor rhythms viz. . Samurai and Shogun and in the twelvemonth 1993. they launched TVS Scooty. During 1999-2000. TVS Suzuki Ltd was amalgamated with Sundaram Auto Engineers Ltd. an unlisted group company which was incorporated in the twelvemonth 1992. As per the strategy. all the assets and liabilities of former TVS Suzuki Ltd together with all duties and contingent liabilities were vested in Sundaram Auto Engineers ( India ) Ltd with consequence from April 22. 1999. This merged entity was subsequently renamed TVS Suzuki Ltd. The TVS group and Suzuki Motor Corporation parted ways from their 15-year-old joint venture on September 27. 2001. The portions held by the Suzuki Motor Corporation were acquired by Anusha Investments Ltd. a entirely owned subordinate of Sundaram-Clayton Ltd for Rs 9 crore. Therefore. the company became a subordinate of Sundaram-Clayton Ltd with consequence from November 15. 2001.
Since. Suzuki Motor Corporation ceased to be a stockholder of the company. the company can non utilize the word ‘Suzuki’ as the portion of their name and therefore the name of the company was changed to TVS Motor Company Ltd. During the twelvemonth 2002-03. the new fashionable TVS Scooty Pep and the upgraded version of Fiero was launched in the market. In April 1. 2003. the subordinate company viz. . Lakshmi Auto Components Ltd acquired the full paid up capital of Sundaram Auto Components Ltd. Consequently. Sundaram Auto Components Ltd became a subordinate company with consequence from April 1. 2003. In October 2003. the company entered into a strategy of agreement with Lakshmi Auto Components Ltd and Sundaram Auto Components Ltd. As per the strategy. all the assets and liabilities of the gum elastic and plastic concerns of Lakshmi Auto Components Ltd were transferred to Sundaram Auto Components Ltd on slack sale footing on April 1. 2003 for a consideration of 12. 25 crores.
The staying concern of Lakshmi Auto Components Ltd. viz. engine constituents division together with their investings in other organic structures corporate was transferred to the company with consequence from April 2. 2003. During the twelvemonth 2003-04. the company launched new merchandises such as TVS Centra. New Victor GL. Fiero F2 & A ; Fx and Scooty Pep. During the twelvemonth 2004-05. they launched new merchandises such as TVS Star. New Victor GLX. New Victor GX and Scooty Pep ‘Splash’ series. During the twelvemonth 2005-06. the company entered into a joint venture with Columbian party for researching chances in Columbian market with an equity investing of Rs 5 million. The company incorporated TVS Motor Company ( Europe ) B V in Netherlands as a entirely owned subordinate of the company with an investing of Rs 91. 63 crore. During the twelvemonth. TVS Motor Singapore Pte Ltd. Singapore became a entirely owned subordinate of the company with an investing of Rs 30. 51 crore.
PT TVS Motor Company Indonesia was incorporated in Indonesia to fabricate bikes and parts with an investing of USD 27. 60 million and became subordinate of the company in position of it being the subordinate of TVS Motor Company ( Europe ) B V. which holds 75 % of the portion capital. The staying 25 % was held by TVS Motor Singapore Pte Ltd. PT TVS Motor Company Indonesia has acquired lands in Indonesia for puting up a installation for fabricating two Wheelers. During the twelvemonth 2006-07. the company has established a new works in Himachal Pradesh with an one-year production capacity of 4. 00. 000 units scalable to 6. 00. 000 units. PT TVS Motor Company Indonesia. a subordinate of the company. established a fabrication installation at Karawang. near Jakarta in Indonesia with production capacity of 3 lakh vehicles per annum. During the twelvemonth. the company launched multiple new merchandises and discrepancies such as. StaR City ES. StaR Sport. Scooty Teenz and 99 Colorss on Scooty PEP. During the twelvemonth 2007-08. the company commenced commercial production from its Nalagarh Plant located in Himachal Pradesh.
They commenced their commercial production from their state-of-the art works located at Karawang in Indonesia and launched TVS Neo. which is entirely developed for the Indonesian market. During the twelvemonth. the company launched assorted new merchandises and discrepancies such as TVS Flame. Apache RTR. StaR Sport. StaR City 110 milliliter. Scooty TeenZ Electric. TVS Tru4 Oil. In March 2008. the company launched their three Wheeler. TVS King in two discrepancies. viz. two stroke gasoline and two shot LPG. The company won the Team Tech 2007 Award of Excellence for Integrated usage of Advanced Computer Aided Engineering Technologies in merchandise development. They besides won the esteemed SAP ACE 2007 Awards for Customer Excellence in the Most Innovative Netweaver Category for several SAP executions that are put in topographic point. In June 2008. the company entered into a contract fabricating agreement with Mahabharat Motors Manufacturing Pvt Ltd whereby TVS motor rhythms will be manufactured at the latter’s two-wheeler fabrication installation that is located on the outskirts of Kolkata.
TVS would assist Mahabharat Motors to put up the mill and provides technology support to them. The production would get down from June 2009. During the twelvemonth 2008-09. the company launched Scooty Streak. a tough and voguish discrepancy of Scooty Pep+ and Apache RTR RD. premium section bike. Besides. they launched their three-wheeler. TVS King in six provinces. In June 2009. T V Sundram Iyengar & A ; Sons Ltd and their subordinates acquired the retention of foreign confederates. Clayton Dewandre Holdings Ltd in Sundaram-Clayton Ltd. Thus. Sundaram-Clayton Ltd became a subordinate of T V Sundram Iyengar & A ; Sons Ltd. Consequent to this acquisition. the company besides became the subordinate of TVS with consequence from June 3. 2009. During the twelvemonth 2009-10. the company launched TVS JIVE and TVS Wego in the market. They besides launched a four shot three-wheeler with superior characteristics. They commenced export of TVS Apache to Brazil. Besides. they developed a pan India presence in three-wheelers. In December 2009. the company acquired the full shareholding of TVS Energy Ltd. Thus. TVS Energy became a entirely owned subordinate of the company.
In June 2010. they acquired the full paid up capital of TVS Housing Ltd and therefore. TVS Housing Ltd became a entirely owned subordinate of the company. In October 2010. the company won the SAP ACE Award for Consumer Excellence 2010 in ‘Best Run Award in Automotive’ class. They besides won the Silver EDGE award from Information Week. a taking IT magazine for in house design and development of Data Acquisition System for bettering store floor productiveness. Information Week yearly recognize endeavors driving growing and excellence through IT. In November 2010. the company launched TVS TRU4 Premium. a semi-synthetic 4T Engine Oil. In February 2011. Indian Bank signed an MoU with the company for funding three Wheelers manufactured by the company. In March 2011. the company introduced ABS ( Anti-lock Braking System ) in their premium section bike TVS Apache RTR 180. giving the motorcycle formidable halting power and superior braking control that compliments its high public presentation capableness.
