Why Did Maslow Read the Newspaper? Essay Sample
I guess a expression at the subject will hold you believing. “Did Maslow of all time have clip to read newspapers? ” Did a adult male so engrossed in his chases of the apprehension of human behaviour of all time have the clip to read something every bit common as a newspaper with all the new information engineerings like wireless and telecasting available during his epoch? This work though is non about whether or non Maslow read newspaper. It is non even about Abraham Maslow but newspaper reading as a map of basic human demand. The work nevertheless is based on Maslow’s hierarchy of demands. Newspapers have withstood the trial of clip. They were likely the first signifier of garnering information before the coming of wireless. telecasting and rather late. the cyberspace. Although there has been a steady rise in the development of new information and amusement engineerings. newspaper backing has continued to command rather a figure. There has been a diminution in the backing of newspaper backing but some newspapers have continued to keep their readership base.
It is estimated that in Ghana. newspapers such as the Daily Graphic and 90 proceedingss have a higher readership base than most radio Stationss have listener base or telecasting Stationss have a viewer base. So what is it about newspapers that have helped it last over the old ages and in this epoch of technological promotion? Journalists and professionals in the print media have suggested a figure of grounds to why people patronize newspapers. Some illustrations are that newspapers bring the intelligence of the universe to the doorsill of the people. People become well-versed in the current political relations and political incidents of the universe. It helps the state to organize national integrating and develops the mentality of the people of all sectors. In add-on to that. newspapers can give us a clear thought of the current events of the state and the universe. Newspaper is the best medium of advertizements refering concern. trade and industry. So many professionals in the print media suggest that people still patronize newspapers for intelligence. information. reappraisal and amusement but merely like wireless. there have been statements that the demands of the readers of newspapers are intrinsic even if it is non so much like the intrinsic demand for wireless.
The intrinsic positions offered for reading newspapers include the ability to better understand the ongoing in one’s life and milieus. turning away of isolation. feeling of security. They besides create a feeling of engagement and engagement. a spot like what wireless has to offer ( Crisell. 1986 ) . When asked why people they still read newspapers even with the coming of new engineerings for information and amusement. most people cited a long standing tradition in the household as being the cause. They had a parent who ever read the paper at the breakfast tabular array and they merely thought it was normal to act as such. The following group was those that said they patronized newspapers because the newspapers gave an in-depth study of intelligence that had been touched on lightly by the new type of media. Besides. they were able to take what they wanted to read. either by jumping certain subdivisions of their newspapers or purchasing the newspaper that they preferred instead than watching a whole batch of things they did non necessitate before they got to what they wanted.
An illustration was purchasing Graphic Sport alternatively of purchasing a whole Daily Graphic when all one needed was some athletics information instead than sitting through the evening intelligence. listening to local and foreign intelligence. which don’t involvement the individual before eventually acquiring some athletics intelligence that they yearn for. I can non hold more with MacFarland ( 1997 ) when he argues that there is an underpinning human irresistible impulse. but this clip for reading newspapers alternatively of listening to radio. These irresistible impulses include relaxation. exhilaration and phantasies. Most people. though largely incognizant. satisfy at least one of the basic human pleasances by reading newspapers. RADIO AND MASLOW’S HEIRARCHY OF BASIC HUMAN NEEDS
Physiological Needs
Physiological demands. harmonizing to Maslow. are the basic necessities of life. They are the things without which a homo can non last. They are required to prolong life and include things such as air. H2O. nutrient. shelter. slumber and sex. Harmonizing to this theory. if these cardinal demands are non satisfied. so one will certainly be motivated to fulfill them. Higher demands such as societal demands and regards are non recognized until one satisfies the demands basic to existence. Newspapers as stated in the beginning are patronized because they tell people how and where to acquire these indispensable or basic necessities of life. Some critics argue that most people who read newspapers are interested in the adverts more than the other pages. and so normally end up jumping through newspapers for best trades on nutrient. vesture and shelter. Another illustration is the Graphic Corporation group which produces seven different newspapers targeted at different demands of different groups and categories of people. The Daily Graphic. the company’s flagship. has the largest circulation and readership profile in Ghana.
The Mirror. the country’s most popular weekend newspaper is packaged with largely soft intelligence for the comfort of relaxation of its readership over the weekend. The Graphic Sports is targeted at sports-loving people and controls the largest portion of the athleticss newspaper market. There is besides the art and amusement newspaper. The Graphic Showbiz and children’s paper called the Junior Graphic. Graphic Asempa and Advertisers are targeted at concern people. Therefore. if anyone wants to acquire baby nutrient or a good trade on low-cost lodging or frocks. they know which newspaper to turn to. Newspapers besides provide an avenue for people to derive employment and a steady beginning of income to be able to run into or purchase life’s necessities. “We focal point on nutrient. vesture. toothpaste. temperature. a topographic point to lavish. Not much else… The newspapers sit unopened and yellowing in the front pace. We traveled slightly insensibly through the recent calamity of storms and twister. because. for us. life without electric power and so life when electric power came back on were truly non all that different” ( ? ) . Safety Needs
Once all physiological demands are met. our attendings are shifted to safety and security in order to be free from the menace of physical or emotional injury. Some demands that seek to be fulfilled here include populating in a safe country. medical insurance and occupation security. Harmonizing to Maslow’s hierarchy. if a individual feels threatened. there is no opportunity of the individual traveling upwards to accomplish the other demands. Newspapers help in this respect in that. they invariably tell people of things go oning around them. We need to cognize what is go oning in footings of security issues and this is where newspapers come to our assistance. Certain people read certain newspapers because it offers them a sense of security. even if it is false. An illustration will be the instance of pro-government newspapers that merely state positive things about their parties and so make non give them the true contemplation of what the issues on the land truly are. Besides. concern people love to read the Business and Financial Times so that they are au courant with current concern tendencies and this gives them a sense of security to be able to do informed determinations on concern affairs. Investors besides love to derive first-hand information from newspapers to be able to cognize what investings to do and what non to put in. Belongingness and Love
Though non every bit powerful as wireless. newspapers play a really important function in fulfilling this demand. Newspapers columns such as Auntie Adiza advises you and Letterss to Nana Ama aid make a feeling of love to person who might otherwise hold thought of themselves as being lonely. Besides. the bosom to bosom columns in a newspaper such as P & A ; P and from me to you in the mirror besides help make a feeling of love and belongingness. Once a individual has fulfilled the physiological and safety demands. higher degree of incentives awaken. The first of these degrees are the love and belongingness. These are societal interactions and include friendly relationship. belonging to a group. giving and having love. Reading of certain newspapers gives a individual an ascribed position of belonging to a peculiar group of people.
Sports fans tend to place with each other by their involvement in newspapers such as the Graphic Sports and 90 proceedingss while concern people tend to sponsor the Business and Financial Times because it is what involvements them. Besides certain establishments and organisations have transcripts of newspapers that pertain to their line of concern in their hallways and responses. Therefore you find Ovation and Agoro in the response of Charter House and Graphic Sports and 90 Minutess at the response of the Ghana Football Association. The feeling to belong to a certain group is what has made print media companies like the Graphic Communications Group to do different documents for the different classs of its readers. Because what entreaties to elder more informed readers will non appeal to kids. Esteem Needs
After a individual feels they “belong” . the impulse to achieve a grade of importance emerges. These demands can be categorized as external or internal incentives. Internal motivation demands include self-esteem. achievements and self-respect. External 1s are those such as repute and acknowledgment. Examples of esteem demands apart from those stated above are attending and societal position. Newspapers are needed by people who feel they belong to now state other people about their achievements and societal position and therefore derive them acknowledgment and societal position. Newspapers besides tell and inform people as to what the tendency is or the socially acceptable norm of the twenty-four hours is. Though the P & A ; P carries a batch of intelligence about Lotto. because of the demand to carry through esteem demands. the most devouring reader of P & A ; P will really state people they read Daily in writing merely to be thought of as knowing. Nowadays. immature people talk about wanting to be like their heroes and seting up images of these people from newspapers on their walls.
Self-actualization and Being Needs
The desire to better one’s ego is one of the necessities in this degree of the basic human demands. It is really the acme of Maslow’s theory. It is about the quest of making one’s full potency as a individual. Unlike the lower degree demands. this demand is ne’er to the full satisfied ; as one grows psychologically there are ever new chances to go on to turn. In fact. really few people really acquire self-actualized in life. Self-actualized people tend to be true. merely. have wisdom and do intending out of state of affairss and in their traffics with people. Newspapers present people with the platform to assist distribute their cause which makes them experience actualized. Sections such as “My Turn” and “Letter to the Editor” all aid people realize their end to going self-actualized. Self-actualized individuals have frequent happenings of extremum experiences. which are energized minutes of profound felicity and harmoniousness. Harmonizing to Maslow. merely a little per centum of the population reaches the degree of self-actualization.
Maslow describes self-actualization as a person’s demand to be and make that which the individual was “born to make. ” “A musician must do music. an creative person must paint. and a poet must compose. ” These demands make themselves felt in marks of restlessness. The individual feels on border. tense. missing something. in short. restless. If a individual is hungry. insecure. non loved or accepted. or missing self-esteem. it is really easy to cognize what the individual is ungratified about. It is non ever clear what a individual wants when there is a demand for self-actualization.
Decision
From the points drawn supra. it can be deduced that Maslow’s hierarchy of demands is a functional variable in finding newspaper reading merely like it is to radio hearing. All five of Maslow’s basic demands can be fulfilled through newspaper reading even if some points are non every bit strong as those offered by wireless. Though Maslow’s hierarchy makes sense intuitively. small grounds supports its rigorous hierarchy. Actually. recent research challenges the order that the demands are imposed by Maslow’s pyramid. As an illustration. in some civilizations. societal demands are placed more basically than any others. Further. Maslow’s hierarchy fails to explicate the “starving artist” scenario. in which the aesthetic disregards their physical demands to chase of aesthetic or religious ends. Additionally. small grounds suggests that people satisfy entirely one actuating demand at a clip. other than state of affairss where demands struggle.
Mentions
Maslow. Abraham ( 1954 ) . Motivation and Personality. New York: Harper. pp. 236. ISBN 0-06-041987-3. Goble. F. The Third Force: The Psychology of Abraham Maslow. Richmond. Calcium: Maurice Bassett Publishing. 1970. Pg. 62. MacFarland. D. T. ( 1997 ) . Future Radio Programming Schemes: Cultivating Listenership in the Digital Age ( 2nd ed. ) . Mahwah. New Jersey and London: Lawrence Erlbaum Associates. Hoffman. E. ( Ed. ) . ( 1996 ) . Future visions: The unpublished documents of Abraham Maslow. Thousand Oaks. CA: Sage Publications. Inc hypertext transfer protocol: //www. in writing. com. gh/graphic_corporate/publications. hypertext markup language hypertext transfer protocol: //usuallyalex. com/2009/07/13/why-do-people-read-newspapers.
