Marketing Report Essay Sample

Selling is defined by the American Marketing Association as “the activity. set of establishments. and processes for making. pass oning. presenting. and interchanging offerings that have value for clients. clients. spouses. and society at big. ” Selling is used to place the client. fulfill the client. and maintain the client. With the client as the focal point of its activities. selling direction is one of the major constituents of concern direction. The acceptance of selling schemes requires concerns to switch their focal point from production to the perceived demands and wants of their clients as the agencies of remaining profitable. Marketing map is really critical for the success of concern. and it applies even in the instance of Bhatbhateni Super Store.

Bhat-Bhateni is a taking supermarket and departmental shop concatenation in Nepal. With an impressive growing history over 25 old ages Bhat-Bhateni has developed a repute for uninterrupted betterments. every twenty-four hours low monetary value and a merchandise offer 2nd to none. There are presently five shops in Kathmandu. located in Bhat-Bhateni ( head office shop ) and a new superstore was opened in September 2008 in Maharajgunj. Other 3 shops are opened in Koteshwor. Chuchepati. Boudha and Krishna Galli. Patan in June/July 2011. The Pokhara shop is due to open by the terminal of twelvemonth 2012.

The shops are unfastened from 7:30am to 8:30pm. 7 yearss per hebdomad and offer a full scope of 100. 000 merchandises from 600 local and international providers. More than 10. 000 people visit the shops day-to-day and benefit from a 7-day return/exchange policy. With over 800 combined shop staff. consistent selling and assured client service is guaranteed. Bhat-Bhateni Group operates as a private limited company. It has been a successful household concern since the constitution in 1984 and has been the largest revenue enhancement remunerator in the retail sector for the last five old ages in Nepal.

Mr. & amp ; Mrs. Min B. Gurung started Bhat-Bhateni cold shop in 1984. This ordinary ‘single shutter’ shop has since transformed to go two taking supermarket and departmental shops in Kathmandu. The gap of the Maharajgunj superstore in September 2008 set the current benchmark for the concern. with over 800 staff assisting clients chose between 100. 000 merchandises across a 2. 15. 000 sq. ft. gross revenues country. An ambitious enlargement program will see many new shops in Kathmandu and across Nepal over the following few old ages and a new warehouse and sweeping unit opening shortly at Baluwatar. The Bhat-Bhateni narrative has merely merely started. This peculiar shop is the biggest of all sorts of departmental shops in the state. It deals with perchance everything from food market to dresss. jewellery to frost pick parlours ; merely name anything and they have it. From universe category trade names to cheap local trade names. they have everything.

Aims:
The aims of this study are:
1. To place the chances of Bhatbhateni Super Market/Store.
2. To place the jobs of Bhatbhateni Super Market/Store.

Reappraisal of Literature:
1. Merchandises:

In general. the merchandise is defined as a “thing produced by labour or effort” or the “result of an act or a process” . A good. thought. method. information. object. or service that is the terminal consequence of a procedure and serves as a demand or desire satisfier. It is normally a package of touchable and intangible properties ( benefits. characteristics. maps and utilizations ) that a marketer offers to purchaser for purchase. In instance of Bhatbhateni Store. it deals with perchance everything from food market to dresss. jewellery to frost pick parlor ; merely name anything and they have it. From universe category trade names to cheap local trade names. they have everything. Bhat-Bhateni offers a full scope of 100. 000 merchandises from 600 local and international providers. The slogan Bhatbhateni used rather a few old ages back. “Noon dekhi Soon samma” ( i. e. everything from salt to gold ) . speaks about the diverse assortments of merchandises offered by the shop. Hence. Bhatbhateni serves its clients with assortments of merchandises from mundane usage to extremely epicurean and expensive merchandises. It is therefore a big retail constitution with an extended mixture in assortment and scope of goods. organized into separate sections. All sections are housed under the same roof to ease purchasing. client service. selling and control.

Its merchandise scope includes:
1. Grocery stores

2. Kitchenware

1. Glassware. plasticware
2. Utensils
3. Dinnerware
4. Electrical contraptions

1. Sports & A ; playthings

2. Gifts. cards & A ; flowers

3. Liquor

4. Clothing
1. Ladieswear. kurthas & amp ; saris
2. Menswear
3. Childrenwear
4. Babywear

1. Electricals

2. Jewellery ( gold & A ; Ag ) .

Hence. Bhatbhateni serves its clients with assortments of merchandises from mundane usage to extremely epicurean and expensive merchandises. Bhat-Bhateni offers a full scope of 100. 000 merchandises from 600 local and international providers. including a broad scope of food markets. fresh fruits and veggies ; a wide scope of taking international spirits. toilet articless and cosmetics trade names ; and an extended pick of kitchenware. vesture. athleticss. playthings and electrical points. Furthermore. both premises include first-class value jewelry shops that offer a broad scope of gold and Ag decorations in both traditional and modern manners.

1. Topographic point:

Topographic point refers to the agencies by which your client acquires your merchandise. This includes the existent topographic point it is purchased ( the store. the telephone. the web page. the warehouse ) every bit good as the existent path of distribution. Most consumer goods are purchased from a retail merchant. who purchases them from a wholesaler/distributor. who purchases them from the industry. If the goods were imported there might be more merchandisers in this distribution concatenation. Sometimes. this distribution concatenation can be bypassed or leapt over. It is an of import selling mix tool. Management needs to administer merchandises to the right topographic point by choosing and pull offing channels and by developing an efficient distribution system. There are presently five shops in Kathmandu. located in Bhat-Bhateni ( head office shop ) and a new superstore was opened in September 2008 in Maharajgunj. Other 3 shops are opened in Koteshwor. Chuchepati. Boudha and Krishna Galli. Patan in June/July 2011. All of these shops are in the crowded and busy parts of the vale which ensures good flow of clients round the twelvemonth. Choice of installation have been done really carefully. The Pokhara shop is due to open by the terminal of twelvemonth 2011.

Detailss of physical installations or location ( topographic point ) :

Bhat-Bhateni Head Office
Cha-1-580 Bhat-Bhateni
P. O. Box 320
Kathmandu

Bhat-Bhateni Maharajgunj. Kathmandu
Narayan Gopal Chowk
Chakrapath
Kathmandu

Bhat-Bhateni Koteshwor. Kathmandu
Kotehwor Chowk
Kathmandu

Bhat-Bhateni Krishna Galli. Pulchwok
Pulchowk
Lalitpur

Bhat-Bhateni Boudha
Chuchepati
Boudha

The locations selected by Bhatbhateni group to turn up its gross revenues shops are really moneymaking in footings of client flow. The land floor offers a broad scope of fresh nutrient and veggies and a wide scope of taking international Liquor. Toiletries and Cosmetics trade names. The staying floors offer a wealth of pick including Kitchenware. Clothing. Sports & A ; Toys and Electricals. with convenient escalators and air-conditioning on all floors. The Maharajgunj superstore includes a shirting & A ; accommodating service and a promotional country to expose carefully selected publicities. In add-on. furniture & A ; fixtures is a new exciting offering being introduced late. Both premises benefit from the co-location of an first-class value jewelry shops that offer a broad scope of gold and Ag points in both traditional and modern decorations. Parking agreements are available free on the premises and a secure cabinet system available to maintain personal properties. Restaurants. bank & A ; hard currency machine and dry cleansing services in the locality makes Bhat-Bhateni a one-stop shopping finish.

2. Monetary value:

In ordinary use. monetary value is the measure of payment or compensation given by one party to another in return for goods or services. In modern economic systems. monetary values are by and large expressed in units of some signifier of currency. It is a value that will buy a definite measure. weight or other step of a good or service. Super shops like Bhatbhateni should be really careful in pricing their goods. There are many outside influences that affect profitableness and a retailer’s underside line. Puting the right monetary value is a important measure toward accomplishing that net income. Retailers are in concern to do a net income. but calculating out what and how to monetary value merchandises may non come easy. Regardless of the pricing scheme used. the retail monetary value of the merchandises should more than cover the cost of obtaining the goods plus the disbursals related to runing the concern. A retail merchant merely can non win in concern if they continue to sell their merchandises below cost.

Bhatbhateni has been really flexible with its pricing scheme. It has been supplying quality goods at a really sensible monetary value. Initially. people viewed Bhatbhateni as a shopping finish for rich and flush category merely. But subsequently Bhatbhateni has been concentrating even on in-between and lower-middle category of people by supplying goods at an low-cost and sensible monetary value. Therefore due to its pricing scheme. Bhatbhateni has been successful in pulling a big figure of clients within the value. 1. Promotion:

Promotion is one of the four elements of marketing mix ( merchandise. monetary value. publicity. topographic point ) . It is the communicating nexus between Sellerss and purchasers for the intent of act uponing. informing. or carrying a possible buyer’s buying determination. It is the promotion of a merchandise. thought. or point of position through promotion and/or advertisement. It is the stimulation of gross revenues achieved through competitions. presentations. price reductions. presentations. exhibition or trade-sales. games and giveaways. point-of-sale shows and selling. particular offers and similar activities. Bhatbhateni has besides been concentrating on advancing its shops. Basically. there are three basic aims of publicity. These are: 1. To present information to consumers every bit good as others. 2. To increase demand.

3. To distinguish a merchandise.
4. To pull new clients and besides clients traveling to other retail/department shops. There are different ways to advance a merchandise in different countries of media. Promoters use internet advertizement. particular events. indorsements. and newspapers to publicize their merchandise. Many times with the purchase of a merchandise there is an inducement like price reductions. free points. or a competition. This is to increase the gross revenues of a given merchandise. Bhatbhateni has been seeking to advance its shops chiefly by supplying quality goods and services at a really sensible monetary value. Due to this really ground. in merely 25 old ages Bhat-Bhateni has grown from a ‘single shutter’ 120 sq. ft. cold shop to go the taking supermarket and departmental shop concatenation in Nepal. and the highest revenue enhancement remunerator in the sector for the last five back-to-back old ages with more than 10. 000 clients daily. It has besides been concentrating on corporate societal duty to construct its image among the people.

1. Corporate societal duty by BBSM:

Much of Bhat-Bhateni’s success can be subscribed to the founders’ . Mr. Min B. Gurung and household. vision for uninterrupted betterments and growing in order to back up local development with current employment of over 800 staff. including several from households of political sufferer and autochthonal people. The committedness to give back to the local community is underlined by the support of the full exigency wing of the Teaching Hospital in Maharajgunj presently under building. Mr. Min B. Gurung and household besides donated money. apparels. nutrient. cookery utensils and covers to the Dubhekol ( 1995 ) and Sungdel ( 2003 ) . Khotang inundation victims. An ambulance has besides late been donated to Tamu Boudha Sewa Samittee and the company funded the building of primary school in Khotang small town. Furthermore. Bhat-Bhateni has funded building of Ganesh Temple ( Khotang ) . Sai Centre ( Narayan Chaur ) and Shiva Temple ( Haridwar. India ) and constructed the green Parkss in Maharajgunj. Baluwatar and Koteswor. Since June 2009. Bhat-Bhateni has been advancing the “Just Say No to Plastic Bags” run along with Kathmandu University and Nagarik & A ; Republica. Customers wishing to utilize plastic bags will be charged Rs. 1 per bag while the environment friendly bag will be available for Rs. 20.

The returns will lend towards bettering the environment. Students from both St. Xavier School and Ideal English Higher Secondary School have been take parting in this run. Hence this can besides be regarded as a promotional scheme to construct good will and good image of the Bhatbhateni shops by making good Acts of the Apostless for the improvement of society.

2. Prospects:

Bhatbhateni Super Store is really popular among the Nepali clients because of the installations it provides to them. It provides quality branded goods in sensible monetary value which attracts the clients. One can acquire a assortment of goods under the individual roof which decidedly saves a batch of clip of the clients and in the same clip. it provides a broad scope of options. Under the same roof. goods of assorted quality and criterions are available concentrating upon assorted consumer groups. Workers are treated as gems of Bhatbhateni shops. They are well-trained to be client friendly and concerted. This besides ensures client trueness. The major chances and advantages of Bhatbhateni Stores can be summarized in the undermentioned points: 1. Bhatbhateni Store gives shopping convenience

Bhatbhateni Store enables a client to buy all his demands under one roof. Time is saved as there is no demand to see several stores. 2. Bhatbhateni Store has broad scope of merchandises

In Bhatbhateni Store. a client makes his best pick depending upon his demand. This best pick is possible because there are broad scope of merchandises and trade names available. 3. Bhatbhateni Store buys bulk goods for cheap

Goods purchased in majority are cheaper. because of the big price reduction allowed by the makers and nest eggs in cargo. burden and unloading charges. The goods are bought in majority from assorted beginnings at lower costs. 4. Bhatbhateni Store provide assorted installations

Bhatbhateni Stores non merely sell goods but besides provide assorted installations like imbibing H2O. parking. diversion hall. etc. 5. Bhatbhateni Store does immense promotion

Bhatbhateni Store has big financess at its disposal. It can transport on advertizement and promotion on a big graduated table. It can avail of the benefits of services of the experts. 6. Bhatbhateni Store has a big turnover

Due to the cardinal location. shopping convenience. extended advertizement. proviso of services. etc. . a big figure of clients are attracted. So. the turnover is normally really high. 7. Bhatbhateni Store consequences in a higher efficiency

Bhatbhateni Store appoints experts for purchasing. advertisement. accounting. etc. Similarly. skilled and qualified salesmen and other members of staff are appointed. which consequences in a higher efficiency. 8. Bhatbhateni Store can raise finance easy

Bhatbhateni Stores is a concern organisation in the signifier of a limited company. Hence. they can easy raise the necessary finance for running the company. 9. Bhatbhateni Store gives installation to inspect goods

Bhatbhateni Store enables the clients to touch. experience and look into the finishing quality goods before any purchase. 10. Bhatbhateni Store earns good will & A ; repute

Bhatbhateni Stores enjoy a batch of repute and good will because of their efficient services to the clients.

3. Problems:

Bhatbhateni. as other departmental shops. besides has few jobs. Major jobs faced by the shop can be outlined as follows: 1. BBSM has to put a batch of money in the stock.
2. Assorted work stoppages disrupt the supply concatenation of Bhatbhateni shops. 3. Fluctuation in monetary values adversely affects the operation of these concern houses as they go for majority purchases. 4. The cost of advertizement and promotion is much higher. 5. Customers are non given single attending because these constitutions are excessively big. 6. Loadshedding has emerged to be one of the major jobs. as a batch of money is being wasted in alternate energy production. 7. Stores sometimes go over-crowded.

8. Lack of proper cognition among workers about the assortments of merchandises and trade names available sometimes leads to confusion. 9. Parking jobs. particularly during weekend eventides.
10. People’s perceptual experience that Bhatbhateni is merely for rich and flush category. 11. Peoples populating at a distant topographic point can non avail the advantages of the shop because these are located at a cardinal of the metropoliss.

Summary:

The intent of the survey is to calculate out the chief aims of constitution of Bhatbhateni Super Store. The purpose of our survey is besides to cognize the secret behind the success of Bhatbhateni Stores. Through our research we have been able to happen out that from the really beginning of its constitution. Bhatbhateni has tried to keep its strong place in market and direction expeditiously. To roll up the related information. we browsed through assorted web sites. talked straight with the staff and clients. referred to published articles etc. We besides found out that Bhat-Bhateni is a taking supermarket and departmental shop concatenation in Nepal. With an impressive growing history over 25 old ages Bhat-Bhateni has developed a repute for uninterrupted betterments. every twenty-four hours low monetary value and a merchandise offer 2nd to none. It has besides been observed that the direction of the ace shop is really impressive. Staffs were found to be really friendly. concerted and disciplined every bit good. Customers besides seem satisfied with the merchandises they purchase.

Its success over the old ages explains the degree of satisfaction of the clients. Complains and grudges seldom come to the notice of the direction. As it offers the assortments of merchandises under the same roof. clients find it an easy and convenient shopping finish. More than 10. 000 people visit the shops day-to-day and benefit from a 7-day return/exchange policy. With over 800 combined shop staff. consistent selling and assured client service is guaranteed. For our survey. the jobs faced by the Bhatbhateni Super Store are every bit of import. The major jobs related with the shops have already been discussed in the old subdivision. Our survey and in-depth analysis shows that the work stoppages and bandhs ensuing from the unsure political scenario has been the major job for the shop. It has been greatly impacting the operations of the shop and in the average clip they incur loss to the company. Load-shedding is another large job for the shop.

Decision:

While fixing this study. we could do an in-depth analysis of the chances and the jobs of the taking supermarket and departmental shop concatenation in Nepal. Bhatbhateni Super Market and Super Store. We could happen out a batch of advantages and chances related with departmental shops like Bhatbhateni. We besides tried out the grounds and causes behind those advantages. We studied the cause-and-effect relationship between assorted advantages and disadvantages related with the shop. From our survey. we came to cognize that better schemes and good direction are the cardinal factors to run the concern. Similarly. we could besides larn that how little factors can besides incur immense loss to such organisations. The direction has to be really careful and antiphonal towards the altering environmental tendencies and have to follow suited schemes consequently. Such organisations should be ready to alter with the alterations in political. societal. economical and technological alterations. Right determinations and tactful schemes in the proper clip has made Bhatbhateni the most popular shopping shop in town despite the environmental alterations and jobs faced by it. This survey will assist other concern forces know how to run concern swimmingly and accomplish good net incomes in the similar scenario.

Mentions:

1. hypertext transfer protocol: //www. Google. com. np/
2. hypertext transfer protocol: //en. wikipedia. org/wiki/
3. hypertext transfer protocol: //www. academicexperts. us/
4. hypertext transfer protocol: //bbsm. com. np/index. html/
5. hypertext transfer protocol: //www. businessdictionary. com/definition/
6. Newspapers
7. Diaries
8. Magazines
9. Academic class books of selling.