Target Markets – Dove Essay Sample

Dove uses its web site to aim existent adult females. In Dove’s ads. they use existent adult females. They use adult females with stretch Markss. tattoos. and adult females who don’t use a trainer day-to-day like famous persons do. Dive marks all adult females of all ages. They want you to cognize you are beautiful no affair what. You don’t hold to be model thin to be beautiful. They non merely do merchandises for adult females ; Although I have ne’er seen a adult male in a Dove ad. they do do merchandises for them.

Cover Girl’s mark market marks immature adult females in their early 20’s and 30’s. Like other decorative companies. Cover Girl marks actresses and vocalists for their ads. Cover Girl has been and still is successful. although it has put a confusion in today’s society as to what women’s visual aspect should and shouldn’t be. Women and immature teens are confused as to what their visual aspect should be.

Cover Girl has many celebrated theoretical accounts ; one in specific is the state vocalist Taylor Swift. Taylor is tall. skinny. and flawless. When adult females see theoretical accounts like her making the advertisement for Cover Girl. they automatically feel that they should look the same. To me it is besides stating you have to be thin and scraggy to be beautiful and that is non the instance.

Another web site is Revlon. Revlon marks adult females in their 40+ old ages. Womans in that age group have a batch of issues with their tegument. Examples include lines. furrows and age musca volitanss. In 2006. Revlon launched Vital Radiance. This merchandise targeted older adult females in their 50’s and older. Your tegument looked and felt better even after you washed off the merchandise. Critical Radiance was a large hit. but unhappily it was discontinued.

I think all three have good mark markets. . They all let you cognize you are beautiful no affair what.